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Two Underrated Elements of a Business Model Canvas



The business model canvas is a tool for defining the structure of a business. The basic elements of this framework are the Value proposition and Cost structure. These elements determine your business’s core offering and drive its operations. For example, Spotify’s value proposition is “Music for everyone.” This means that the music streaming platform aims to offer a selection of music to meet the needs of every single person. But there are two elements that are underrated, read this article to know them.

First Basic Element: Cost structure

A company’s cost structure is a vital part of its business model. It represents the costs associated with operations, including the creation of value propositions, maintaining customer relationships, and generating revenue streams. The cost structure also determines whether the company is cost-driven or value-driven, which means that it focuses on creating value for its customers instead of minimizing costs.

Cost structure is often divided into four components: direct labor, machine time, square footage, and units produced. These components form a cost pool, which represents the total cost of completing one business activity or multiple segments of multiple business activities. Typical examples of costs are the overhead associated with bringing a product to market, such as design and development. The cost structure also accounts for any other fixed and variable costs that are connected to a product.

While detailed business plans may seem overwhelming, business model canvas provides a simple, intuitive framework for identifying and refining a business’s structure. It highlights the external and internal factors that are important to a successful business. The value proposition is what customers will pay for and it will protect a business from competition. If you follow the rules, you should be able to build a business model that is scalable, profitable, and protected against competition. Even if you are unsure of your business model, it’s never too late to change it!

Cost structure on a business model canvas is an important part of the business model canvas because it helps you assess the long-term viability of your business model. Without a clear understanding of the costs, 90% of new businesses fail. It is therefore important to develop a cost structure that takes into account revenue streams and long-term customer relationships.

Second Basic Element: Value proposition

Developing a strong Value Proposition isn’t always an easy task. Value propositions are critical for programs, projects, and organizations. A value proposition is a message that links your organization with the needs of your customers. This message helps you differentiate your business from the competition and build customer loyalty.

The value proposition canvas helps you identify your product’s benefits and features. It also helps you understand the pains and desires of your ideal customers. For example, you may be creating a service that will solve a common pain point or a customer’s desire to be entertained. Once you’ve uncovered these pain points, you can design your value proposition.

A Value Proposition Canvas consists of two blocks: the “What” and “To Whom” sections. The “What” block focuses on what your customers value the most. The “To Whom” block focuses on how your company delivers value to your customers. Your customers’ pain points and problems will be mapped out on the Value Proposition canvas.

Often, value propositions are not publicly stated. This makes it difficult to get examples of how other businesses create their value propositions. However, there are examples of successful companies that have created multiple value propositions to satisfy their customers. One example of this is the mobile phone industry. By creating a product that meets the needs of each customer segment, cell phone makers can create a differentiated product that appeals to the price-conscious customer segment.

Your value proposition is the key element that differentiates your company from the competition. It should be clear to your potential customers what your company offers and why they should care for your services. In some cases, your value proposition will also serve as the basis for your marketing strategy.

The Importance Of Customer segments

When creating a business model, the key to success is identifying the right customer segments. Each segment will have different needs, and thus require different value propositions and distribution channels. These segments also differ in profitability. For example, a company that caters to merchants may need different customer segments than a company that caters to credit card holders.

Identifying customer segments is crucial, because it will drive the decisions made in the other three components of the business model canvas. Here are some tips to help you decide which customer segments are most important to your business. To begin your customer segment research, use a persona canvas to identify the goals, motivations, and barriers of each segment. You can also use the Jobs To Be Done framework to identify the needs of each segment, as well as their value proposition.

The first step in determining customer segments is defining your target market. Customer segments can be defined by demographic and psychographic factors. In addition to these, you can target a single group or multiple groups. To make your customer segmentation strategy more effective, make sure that it aligns with your company’s objectives. By segmenting your customers, you can focus your marketing efforts and create a better business model. For example, if you’re aiming to expand your business into a new market, you’ll need to determine the size of your target market and the size of your customer base.

Customers are the most important element of your business model canvas. Without customers, a company won’t be able to make sales and survive. A good customer segmentation strategy will help you determine which customers are most valuable to your business.

Do Not Forget The Revenue streams

The revenue streams on the business model canvas represent the various revenue sources that a company can generate. Some revenue streams include asset sales, subscription fees, licensing and lending. Others include advertising and broker fees. Identify which revenue streams will be the most profitable for your business. You should choose a revenue stream based on the following criteria.

The first step to developing a business model is to define the different revenue streams. These revenue streams must be clearly defined, including pricing and life cycles. Listing these details will make it easier to determine the profitability of each revenue stream. For example, a subscription fee for a fitness facility is a revenue stream, while a leasing/renting fee corresponds to the sale of continuous access to a product or service.

The next step is to define the revenue streams that will be generated from each segment of the customer base. These revenue streams are directly related to the customer relationship and the channels of distribution. Understanding your revenue streams will help you create a sustainable business model. If you’re still unsure about the revenue streams, consider consulting with a business model expert.

In order to understand how to price your products or services, you must identify the value that you provide to customers. This is the basis for pricing and revenue mechanisms for each revenue stream. These factors will ultimately determine the profitability of your business. However, if the revenue streams do not match the cost component, your business may incur losses.

Revenue streams are the lifeblood of a business model. Customers form the heart of your business and the revenue streams are its arteries. As a result, it is vital to identify the value of different customer segments and identify the right combination of revenue streams. You can also identify multiple revenue streams from a single customer segment. You can use different pricing mechanisms for different revenue streams, such as fixed list prices, auctioning, or market-dependent pricing.

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How to Structure Law Firm Compensation for Optimal Tax Efficiency? 




Operating a law firm that is well-established in its field is also a necessity that is as much concerned with financial stability as legal know-how. Some of such strategies include reducing the tax liability for the firm or its lawyers. Tax services for small business serve as one of the means that could aid in this end. Here are some of the some key questions to consider when structuring your law firm’s compensation plan for optimal tax efficiency:

Choosing the Right Business Structure: Corporation: C vs . S Corporation vs. Partnership

The legal form and structure of your firm matter tremendously in determining how profits and losses are taxed. Here’s a brief overview of common options: Here’s a brief overview of common options:

  • C Corporation: Corporate level taxes are charged and further personal income taxes charged on dividends to the recipients. This can sometimes result in double taxation.
  • S Corporation: The amount of earnings and losses filter through to the individual’s tax returns, creating no double taxation. However, the ownership and disposition of profit are subject to certain restrictions.
  • Partnership:  Equity consists of the capital contributions made by partners who also split the profits and losses on the basis of an arrangement that they have reached. It brings a multitude of partners and lower costs but entails personal liability for partners.

Salary vs. Bonus: Optimizing the Mix

Salary and bonus have some added benefits compared to salary alone. The main disadvantages of salaries include the fact that salaries are stationary and 100% of the income is taxable. There are some tax incentives associated with bonuses based upon its structure. For example, the performance bonuses in S Corporations can be partly deducted as a business expense decreasing the taxable income of the entity.

Fringe Benefits: Offsetting Tax with Value without Exceeding it.

Providing a good benefits package also helps one to retain the best employees at their hand by attracting them as well as possibly lower tax bills. Consider benefits like:

  • Health insurance: premiums paid by the firm are ultimately deductible for tax purposes.
  • Continuing education: The expenses of the professional courses could be claimed by the company.
  • Retirement plans: Amount of contributions to qualified retirement plans can reduce the amount of taxable income for both the firm and attorney.


One way through which it is possible for a law firm to retain a high portion of the income that it receives is through manipulation of the compensation for the attorneys. Imagine tax efficiency like adding a stopper to a bucket – when you use certain strategies, you are putting more and more water (profit) into the bucket and less of it spills out (taxes). Such a possibility is ensured by consulting a tax advisor but it would already have been possible to reduce the risk of extra expenses for tax increases by considering the above questions.

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How Long Does A Divorce Take In Boston, Massachusetts?




If you have finally decided that the solution to your marriage’s problems is divorce, then you may have started researching the process. Divorce in Boston is not easy. However, if you want an easy way out, it is certainly possible. In an uncontested divorce, the spouses are on friendly terms with each other and decide the terms of the divorce themselves. 

The divorce process becomes much simpler and easier when the divorce is amicable, and the spouses agree to cooperate with each other. This type of separation is referred to as 1A divorce under Massachusetts law. To know more about the process, consult with an experienced attorney from Turco Legal, P.C.

The NISI Period 

The NISI period is a waiting period from the date when the court issues the judgment to the time when the order has a legal effect on both parties, and they are finally divorced. The NISI period in a contested divorce is for 90 days. However, in case of an uncontested divorce, it is 120 days.

The NISI time period gives a last chance to the spouses to reconsider their decision and reconcile before they are absolutely or finally divorced. The NISI period automatically starts from the day when both spouses reach the court to annul their marriage. 

Unlike other actions, the annulment of a marriage does not involve the division of property or assets. If marriage is annulled, it technically means that it never happened.

Which divorce process is faster?

Every divorce process is different. However, uncontested divorces have the shortest time period, followed by amicable divorces. 

An uncontested divorce means when both spouses agree on all aspects of divorce, including the division of marital property and debts, the determination of the child’s custody, etc. The couple presents the agreement to the judge for his consent without needing to settle the dispute in court. 

However, an amicable divorce is where both spouses work together to reach a certain agreement peacefully. These two divorce processes are faster as they do not involve any need to file a lawsuit in court. 

Litigation lengthens the divorce procedure. The ideal time period of uncontested divorce is up to one year. However, amicable divorce cases can be resolved within six months or take a maximum of eighteen months.

Factors that decide the timeline of a divorce. 

Divorces are legal cases, and any legal case can take time. However, there are certain factors that can help your attorney to determine an estimate. They include the following:

  • If there are children involved.
  • How rich is the couple, or how much property they collectively own?
  • How soon can court hearings be scheduled? 
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Salesforce for Sales Teams: Maximizing Revenue with Effective Pipeline Management





In the aggressive panorama of sales, success hinges on powerful pipeline control. Whether you’re a seasoned income expert or a newcomer to the field, gaining knowledge of the art of pipeline management is essential for maximizing sales and riding enterprise growth. Fortunately, with the appearance of innovative tools like Salesforce, sales groups have a effective best friend at their disposal. In this comprehensive manual, we’ll explore how Salesforce empowers sales teams to streamline their pipeline control procedures and unencumber the total potential in their sales endeavors, all in easy English.

Understanding the Sales Pipeline:

Before delving into the intricacies of Salesforce, allow’s establish a foundational information of the sales pipeline. Think of the sales pipeline as a visible illustration of your income manner, from prospecting to closing offers. At each stage of the pipeline, potentialities development in the direction of becoming paying customers, with sales activities and interactions guiding them along the journey. Effective pipeline management involves actively tracking and optimizing this development to drive conversions and sales generation.

Enter Salesforce: A Game-Changer for Sales Teams:

Salesforce is a cloud-primarily based purchaser dating management (CRM) platform famend for its strong capabilities and user-friendly interface. Designed with the desires of income professionals in mind, Salesforce offers a centralized hub for dealing with leads, possibilities, and purchaser interactions. Let’s explore how Salesforce revolutionizes pipeline management for income teams:

Lead Management Made Simple:

With Salesforce, long past are the times of sifting through countless spreadsheets and disparate systems to song leads. Salesforce’s lead management functionality permits sales groups to seize, categorize, and prioritize leads seamlessly. From preliminary touch to qualification, sales reps can without difficulty log interactions, set reminders, and nurture leads via automated workflows.

Opportunity Tracking and Forecasting:

Central to powerful pipeline control is the capability to tune opportunities and forecast sales overall performance accurately. Salesforce equips income groups with intuitive equipment for visualizing their pipeline, identifying key possibilities, and forecasting sales projections. Real-time updates and customizable dashboards offer stakeholders with actionable insights into income performance, enabling informed selection-making and strategic planning.

Streamlined Communication and Collaboration:

In cutting-edge interconnected world, collaboration is fundamental to income fulfillment. Salesforce helps seamless communique and collaboration throughout sales teams, departments, and even external stakeholders. From sharing notes and files to collaborating on deal strategies, Salesforce’s collaborative functions foster teamwork and alignment, using efficiency and productivity.

Automation for Efficiency:

Time is of the essence in sales, and manual administrative duties can obstruct productivity. Salesforce alleviates this burden via automation, allowing sales teams to automate repetitive duties, which include lead undertaking, email observe-ups, and activity tracking. By automating mundane techniques, sales reps can awareness their time and power on high-cost sports, together with prospect engagement and dating constructing.

Insights-driven Decision Making:

In the dynamic world of income, records is king. Salesforce empowers income groups with actionable insights derived from statistics analytics and reporting tools. From pipeline velocity to win rates, Salesforce presents visibility into key overall performance metrics, allowing sales managers to perceive traits, spot possibilities, and optimize their techniques for achievement.

Maximizing Revenue with Salesforce:

Now that we’ve got explored the myriad benefits of Salesforce for income teams, let’s delve into how you could leverage this effective platform to maximize revenue:

Cultivate a Culture of Adoption:

Successful implementation of Salesforce begins with fostering a subculture of adoption within your sales group. Provide complete training and ongoing aid to make sure that crew participants are gifted in utilising Salesforce’s features efficaciously. Encourage collaboration and understanding sharing to harness the total ability of the platform.

Customize to Fit Your Needs:

One size does not fit all in terms of pipeline management. Leverage Salesforce’s customization competencies to tailor the platform for your particular business requirements. From custom fields and workflows to personalized dashboards and reports, Salesforce empowers you to configure the platform to align together with your sales techniques seamlessly.

Align Sales and Marketing Efforts:

Effective pipeline management requires alignment among sales and advertising and marketing groups. Leverage Salesforce’s incorporated advertising and marketing automation abilties to bridge the gap between sales and advertising, ensuring a unified approach to steer technology and nurturing. By aligning income and marketing efforts, you may enhance lead quality, boost up pipeline speed, and pressure revenue increase.

Leverage AI for Predictive Insights:

Harness the energy of synthetic intelligence (AI) to gain predictive insights into your sales pipeline. Salesforce’s Einstein AI skills examine historic statistics, pick out styles, and expect future outcomes, enabling you to prioritize high-value opportunities, mitigate risks, and optimize sales techniques for maximum impact.

Continuously Iterate and Improve:

Pipeline control is an iterative technique, requiring continuous tracking, analysis, and refinement. Leverage Salesforce’s sturdy analytics and reporting tools to music overall performance metrics, discover regions for improvement, and iterate for your sales techniques therefore. Embrace a attitude of non-stop development, adapting your technique based totally on actual-time remarks and market dynamics.

Foster Customer-Centricity:

Salesforce isn’t just about dealing with leads and possibilities; it is about constructing meaningful relationships with clients. Embrace a purchaser-centric approach to income by using leveraging Salesforce’s rich client information and engagement equipment. From personalised communications to proactive account management, Salesforce empowers income groups to supply excellent consumer experiences that power loyalty and advocacy, in the end fueling long-time period sales growth.

Embrace Mobile Productivity:

In present day mobile-centric world, sales experts want get admission to to critical records and gear on the go. Salesforce’s cell app permits income reps to stay productive and related from anywhere, whenever. Whether it is updating leads on the fly, participating with team members, or having access to actual-time insights, Salesforce’s cellular competencies empower income teams to capture possibilities and power revenue, even if they may be on the pass.

Foster a Culture of Accountability:

Accountability is important for using sales overall performance and maximizing sales. Salesforce’s strong reporting and analytics talents enable income managers to keep team members liable for their performance. By organising clean dreams, monitoring progress, and offering actionable comments, sales managers can empower their teams to take possession of their objectives and drive outcomes.

Integrate with Third-Party Tools:

Salesforce’s extensibility allows for seamless integration with a huge range of 1/3-birthday celebration gear and applications. Whether it is integrating with advertising and marketing automation systems, accounting software, or productiveness tools, Salesforce allows sales teams to streamline their workflows and maximize efficiency. By leveraging integrations, sales teams can get rid of information silos, beautify collaboration, and optimize their income strategies for optimum effectiveness.

Stay Ahead with Continuous Learning:

The income landscape is constantly evolving, and staying ahead of the curve calls for non-stop getting to know and skill improvement. Salesforce offers a wealth of resources, which include training modules, webinars, and community forums, to help sales experts increase their information and understanding. By making an investment in continuous studying, sales groups can live abreast of enterprise trends, grasp new technology, and sharpen their capabilities to force revenue boom.

In the dynamic landscape of sales, where every interaction counts, Salesforce serves as a beacon of innovation, guiding income groups toward success. By integrating Salesforce into your sales environment, you are no longer simply adopting a software program platform; you are embracing a transformative technique to income that prioritizes performance, collaboration, and customer-centricity.

As you embark for your Salesforce journey, don’t forget that achievement would not appear in a single day. It’s a adventure characterized via non-stop gaining knowledge of, variation, and improvement. Embrace the electricity of Salesforce’s sturdy functions and customization capabilities to tailor the platform in your precise commercial enterprise needs. Foster a way of life of collaboration and accountability within your sales group, leveraging Salesforce as a catalyst for teamwork and alignment.

Stay beforehand of the curve via embracing new technology, staying knowledgeable about enterprise trends, and investing in non-stop gaining knowledge of and ability improvement. Salesforce gives a wealth of sources, from education modules to community forums, to guide your growth and success.

Ultimately, the real degree of Salesforce’s impact lies no longer simply inside the sales it allows you generate, however within the relationships it allows you to construct. By prioritizing customer-centricity and delivering extremely good experiences at each touchpoint, you may domesticate loyalty, power advocacy, and fuel long-term sales boom.


Salesforce revolutionizes sales pipeline management by providing a comprehensive platform tailored to the needs of sales teams. It centralizes customer data, streamlines lead management, and facilitates opportunity tracking and forecasting, empowering sales representatives to prioritize their efforts effectively. With features like streamlined communication, automation for efficiency, and insights-driven decision-making, Salesforce enhances collaboration, boosts productivity, and drives revenue growth. Partnering with experts like Iqra Technology, offering both Salesforce Sales Cloud Developer expertise and Salesforce Support Services, ensures seamless implementation, customization, and ongoing support, maximizing the benefits of Salesforce for sales teams.

In today’s competitive landscape, mastering sales pipeline management is crucial for maximizing revenue and driving business growth. Salesforce serves as a catalyst for success, offering a suite of tools and capabilities that enable sales teams to stay organized, focused, and agile. By fostering a culture of adoption, leveraging customization options, and embracing continuous learning, sales teams can unlock the full potential of Salesforce. Partnering with experienced professionals like Iqra Technology provides invaluable support and guidance, ensuring successful implementation, optimization, and long-term success with Salesforce.

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