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Two Underrated Elements of a Business Model Canvas



The business model canvas is a tool for defining the structure of a business. The basic elements of this framework are the Value proposition and Cost structure. These elements determine your business’s core offering and drive its operations. For example, Spotify’s value proposition is “Music for everyone.” This means that the music streaming platform aims to offer a selection of music to meet the needs of every single person. But there are two elements that are underrated, read this article to know them.

First Basic Element: Cost structure

A company’s cost structure is a vital part of its business model. It represents the costs associated with operations, including the creation of value propositions, maintaining customer relationships, and generating revenue streams. The cost structure also determines whether the company is cost-driven or value-driven, which means that it focuses on creating value for its customers instead of minimizing costs.

Cost structure is often divided into four components: direct labor, machine time, square footage, and units produced. These components form a cost pool, which represents the total cost of completing one business activity or multiple segments of multiple business activities. Typical examples of costs are the overhead associated with bringing a product to market, such as design and development. The cost structure also accounts for any other fixed and variable costs that are connected to a product.

While detailed business plans may seem overwhelming, business model canvas provides a simple, intuitive framework for identifying and refining a business’s structure. It highlights the external and internal factors that are important to a successful business. The value proposition is what customers will pay for and it will protect a business from competition. If you follow the rules, you should be able to build a business model that is scalable, profitable, and protected against competition. Even if you are unsure of your business model, it’s never too late to change it!

Cost structure on a business model canvas is an important part of the business model canvas because it helps you assess the long-term viability of your business model. Without a clear understanding of the costs, 90% of new businesses fail. It is therefore important to develop a cost structure that takes into account revenue streams and long-term customer relationships.

Second Basic Element: Value proposition

Developing a strong Value Proposition isn’t always an easy task. Value propositions are critical for programs, projects, and organizations. A value proposition is a message that links your organization with the needs of your customers. This message helps you differentiate your business from the competition and build customer loyalty.

The value proposition canvas helps you identify your product’s benefits and features. It also helps you understand the pains and desires of your ideal customers. For example, you may be creating a service that will solve a common pain point or a customer’s desire to be entertained. Once you’ve uncovered these pain points, you can design your value proposition.

A Value Proposition Canvas consists of two blocks: the “What” and “To Whom” sections. The “What” block focuses on what your customers value the most. The “To Whom” block focuses on how your company delivers value to your customers. Your customers’ pain points and problems will be mapped out on the Value Proposition canvas.

Often, value propositions are not publicly stated. This makes it difficult to get examples of how other businesses create their value propositions. However, there are examples of successful companies that have created multiple value propositions to satisfy their customers. One example of this is the mobile phone industry. By creating a product that meets the needs of each customer segment, cell phone makers can create a differentiated product that appeals to the price-conscious customer segment.

Your value proposition is the key element that differentiates your company from the competition. It should be clear to your potential customers what your company offers and why they should care for your services. In some cases, your value proposition will also serve as the basis for your marketing strategy.

The Importance Of Customer segments

When creating a business model, the key to success is identifying the right customer segments. Each segment will have different needs, and thus require different value propositions and distribution channels. These segments also differ in profitability. For example, a company that caters to merchants may need different customer segments than a company that caters to credit card holders.

Identifying customer segments is crucial, because it will drive the decisions made in the other three components of the business model canvas. Here are some tips to help you decide which customer segments are most important to your business. To begin your customer segment research, use a persona canvas to identify the goals, motivations, and barriers of each segment. You can also use the Jobs To Be Done framework to identify the needs of each segment, as well as their value proposition.

The first step in determining customer segments is defining your target market. Customer segments can be defined by demographic and psychographic factors. In addition to these, you can target a single group or multiple groups. To make your customer segmentation strategy more effective, make sure that it aligns with your company’s objectives. By segmenting your customers, you can focus your marketing efforts and create a better business model. For example, if you’re aiming to expand your business into a new market, you’ll need to determine the size of your target market and the size of your customer base.

Customers are the most important element of your business model canvas. Without customers, a company won’t be able to make sales and survive. A good customer segmentation strategy will help you determine which customers are most valuable to your business.

Do Not Forget The Revenue streams

The revenue streams on the business model canvas represent the various revenue sources that a company can generate. Some revenue streams include asset sales, subscription fees, licensing and lending. Others include advertising and broker fees. Identify which revenue streams will be the most profitable for your business. You should choose a revenue stream based on the following criteria.

The first step to developing a business model is to define the different revenue streams. These revenue streams must be clearly defined, including pricing and life cycles. Listing these details will make it easier to determine the profitability of each revenue stream. For example, a subscription fee for a fitness facility is a revenue stream, while a leasing/renting fee corresponds to the sale of continuous access to a product or service.

The next step is to define the revenue streams that will be generated from each segment of the customer base. These revenue streams are directly related to the customer relationship and the channels of distribution. Understanding your revenue streams will help you create a sustainable business model. If you’re still unsure about the revenue streams, consider consulting with a business model expert.

In order to understand how to price your products or services, you must identify the value that you provide to customers. This is the basis for pricing and revenue mechanisms for each revenue stream. These factors will ultimately determine the profitability of your business. However, if the revenue streams do not match the cost component, your business may incur losses.

Revenue streams are the lifeblood of a business model. Customers form the heart of your business and the revenue streams are its arteries. As a result, it is vital to identify the value of different customer segments and identify the right combination of revenue streams. You can also identify multiple revenue streams from a single customer segment. You can use different pricing mechanisms for different revenue streams, such as fixed list prices, auctioning, or market-dependent pricing.

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Why is SAS Programming Trending?




The Statistical Analysis System (SAS) has grown into a major player in the field of data analytics, providing strong tools for managing data, performing advanced analytics, and gathering business information. 

Learning SAS has become useful as more and more businesses depend on making decisions based on data. Discover the reasons behind the rise in demand for SAS programming and learn how to use it in the real world. Taking an online SAS course will enable people to upskill.

What is SAS Programming?

SAS programming is a comprehensive tool for data manipulation, statistical analysis, and reporting. Its strengths lie in its versatility, reliability, and ability to handle complex data scenarios, making it an invaluable asset in the field of data analytics and business intelligence. It allows users to import, clean, and transform data from various sources, ensuring data integrity and quality. With a robust programming language, SAS facilitates the creation of sophisticated algorithms and statistical models for in-depth analysis. 

Its data manipulation capabilities include sorting, merging, and aggregating datasets, providing a flexible environment for handling complex data structures. If this field excites you and you want to work in this field, remember the first step is clearing an interview so remember to brush up your knowledge of SAS interview questions and answers to impress the recruiters and secure your dream job.

Why is SAS Programming Trending?

The rise in popularity of SAS programming may be traced to a number of important aspects that have contributed to the software’s prominence in the field of data and analytics.

  1. Robust Analytics Capabilities: SAS, or the Statistical Analysis System, isn’t just a set of tools; it’s a powerhouse of analytics capabilities. 
  • Beyond mastering statistics, SAS empowers users to uncover patterns, identify trends, and make informed predictions. 
  • In a world where businesses heavily lean on data for decision-making, SAS programming skills are increasingly sought after.
  •  It’s not just about knowing the numbers; it’s about extracting meaningful insights that can guide strategic decisions. 
  • As industries evolve toward data-centric models, the demand for individuals adept in SAS analytics continues to grow, making it a skill that stands out in the professional landscape.
  1. Adaptability in Data Management: One of SAS’s standout features is its adaptability in data management. 
  • Whether organizing, cleaning, or transforming data, SAS provides a user-friendly environment for these crucial tasks. 
  • In today’s data-rich environment, where the volume and complexity of data can be overwhelming, SAS offers a reliable toolkit. 
  • It simplifies the intricate process of handling and preparing data for analysis.
  •  This adaptability is not just a convenience; it’s a necessity in a landscape where the ability to make sense of vast and intricate datasets is a defining factor for success in various professional domains.
  1. Seamless Business Intelligence: SAS may be easily integrated with:
  • A variety of business intelligence tools, enable it to play an essential role in the decision-making process. 
  • The fact that SAS enables businesses to generate actionable knowledge from their data in a variety of ways, including the creation of useful reports and interactive dashboards, has contributed to the software’s rising popularity. 
  1. Industry Relevance: SAS programming has a wide range of applications, including those in healthcare, marketing, and finance. 
  • As a result of its versatility, SAS is a skill that is in high demand. This is due to the fact that professionals can use SAS approaches to tackle challenges that are unique to their business, which contributes to SAS’s overall appeal.
  1. Employment Advancements: Due to the ever-increasing need for experts with SAS skills:
  • Professionals who invest in SAS programming frequently find that they have increased employment prospects available to them. 
  • Particularly among companies, a validation of an individual’s capacity to manage complicated data analytics jobs comes in the form of a SAS certification, which is widely accepted by employers.
  1. Continuous Innovation: SAS does not rest on its laurels when it comes to continuous innovation. 
  • SAS remains at the forefront of the analytics sector thanks to its commitment to ongoing innovation. 
  • Professionals who use SAS are guaranteed to be up to date with the most recent developments in data analytics and to be able to react to the ever-changing environment thanks to regular updates and changes.


SAS programming can be attributed to its robust analytics prowess, adaptability in diverse industries, and seamless integration with business intelligence. As businesses increasingly rely on data for decision-making, SAS emerges as a vital tool for professionals seeking to unravel insights from complex datasets.

 Its user-friendly interface, coupled with career advancement opportunities through certifications, solidifies SAS as a must-have skill. In an era marked by constant data evolution, SAS programming’s commitment to innovation ensures its continued relevance, making it a trendsetter and a cornerstone in the dynamic landscape of data analytics.

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Boosting Business Efficiency with Zintego Invoice Template, Receipt Maker, and Invoice Generator





Effective financial management is a cornerstone of success for any business, big or small. Invoices and receipts are the backbone of this financial ecosystem, ensuring that transactions are properly documented and payments are tracked. However, the traditional manual methods of creating and managing invoices and receipts can be time-consuming and prone to errors. To alleviate these challenges, Zintego offers a suite of financial management tools that includes the Zintego Invoice Template, Receipt Maker, and Invoice Generator. In this article, we will explore how these tools can help you streamline your financial processes and improve your overall business efficiency.

  1. Zintego Invoice Template: Crafting Professional Invoices with Ease

Invoices serve as the formal requests for payment in any business transaction. A well-designed invoice not only facilitates timely payments but also projects a professional image of your business. Zintego’s Invoice Template is a versatile tool designed to simplify the process of creating customized invoices.

1.1. Branding and Customization

One of the standout features of Zintego’s Invoice Template is its robust customization options. You can effortlessly incorporate your company logo, contact details, and branding elements to create invoices that align seamlessly with your business identity. Consistency in branding not only adds professionalism but also enhances brand recognition among your clients.

1.2. User-Friendly Interface

Not everyone has design expertise, and Zintego recognizes this. The platform offers a wide array of templates, fonts, colors, and layout options, making it accessible to users with varying levels of design experience. The intuitive drag-and-drop functionality allows you to arrange elements effortlessly, ensuring that your invoices look polished and professional.

1.3. Streamlined Record-Keeping

Zintego Invoice Template goes beyond invoice creation; it streamlines record-keeping as well. The platform automatically assigns invoice numbers and dates, making it easier to track payments and manage outstanding invoices. This feature is especially valuable for businesses dealing with a high volume of invoices.

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1.4. Seamless Integration

Efficiency is further enhanced through Zintego Invoice Template’s compatibility with various accounting software solutions, including popular options like QuickBooks, Xero, and FreshBooks. This integration ensures that your invoices and financial data remain synchronized, reducing the risk of data entry errors and simplifying the reconciliation process.

  1. Zintego Receipt Maker: Simplifying Receipt Management

Receipts are crucial documents for tracking expenses and income, especially for small businesses and freelancers. Zintego Receipt Maker is a powerful tool designed to streamline the creation and management of receipts.

2.1. Instant Receipt Generation

Zintego Receipt Maker empowers you to generate professional-looking receipts instantly. Inputting transaction details, such as the date, description, amount, and payment method, is a straightforward process. Once you’ve provided the necessary information, the platform generates a polished receipt that can be either printed or emailed to your clients. This feature is particularly invaluable when immediate receipt issuance is required.

2.2. Compliance and Legal Requirements

In many jurisdictions, businesses are legally obligated to issue receipts for specific types of transactions. Zintego Receipt Maker ensures that your receipts meet these legal requirements, keeping you in compliance with tax regulations and preventing potential penalties.

2.3. Efficient Expense Tracking

Effective expense tracking is essential for sound financial management in businesses. Zintego Receipt Maker simplifies this process by offering a user-friendly platform for documenting and organizing expenses. This feature is particularly beneficial for small business owners who may not have access to complex accounting software.

2.4. Secure Cloud-Based Storage

Zintego Receipt Maker provides secure cloud-based storage for your receipts. This storage solution ensures that your essential financial documents are never lost and can be accessed and managed conveniently from anywhere with an internet connection. This feature adds an extra layer of security and accessibility to your financial records.

  1. Zintego Invoice Generator: Automating Billing and Invoicing

Manual invoice creation can be time-consuming, especially when dealing with multiple clients and recurring billing cycles. Zintego Invoice Generator is designed to simplify this process and save you valuable time.

3.1. Automated Invoice Generation

The heart of Zintego Invoice Generator lies in its ability to automate the invoice creation process. Setting up recurring invoices for regular clients is a breeze, as the platform generates and sends them automatically based on your pre-defined parameters. This not only saves time but also minimizes the risk of human errors in the invoicing process.

3.2. Timely Payment Reminders

Late payments can disrupt your cash flow and create financial challenges. Zintego Invoice Generator comes equipped with automated payment reminders that can be sent to your clients. You can customize these reminders based on due dates or payment terms, ensuring that you receive payments on time and maintain a healthy cash flow.

3.3. Multi-Currency Support

For businesses with international operations, managing multiple currencies can be complex. Zintego Invoice Generator simplifies this process by offering support for various currencies. You can effortlessly create invoices in the currency of your choice, making it convenient for clients worldwide and reducing currency conversion complexities.

3.4. Real-Time Reporting and Analytics

Access to real-time financial data is crucial for making informed business decisions. Zintego Invoice Generator provides comprehensive reporting and analytics features, allowing you to track payments, monitor outstanding invoices, and assess your business’s financial performance at a glance. This valuable insight empowers you to make effective financial plans and strategic decisions.


Efficient financial management is the bedrock of a successful business. Zintego’s Invoice Template, Receipt Maker, and Invoice Generator offer powerful tools that simplify and streamline financial processes. Whether you need to create professional invoices, manage receipts, or automate billing and payment reminders, Zintego provides the solutions you need. By integrating these tools into your business operations, you can enhance efficiency, reduce errors, and focus on what truly matters—growing your business. Zintego empowers you to take control of your finances, ensuring a smoother and more prosperous financial journey for your business. Embrace these tools, and watch as they transform the way you handle your financial paperwork, ultimately leading to increased productivity and financial success. With Zintego, financial management has never been easier.


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How Wide are Server Racks? Typical Sizes Explained




When setting up a data center or server room, understanding the dimensions of server racks is crucial for ensuring compatibility and efficient space utilization. This article explores the typical widths of server cabinets, addressing common questions like “How wide are datacenter equipment racks normally?” We’ll guide you through the standard sizes and their practical implications, ensuring you make an informed decision for your networking needs.

Standard Server Rack Widths

The Industry Standard

How Wide is a Standard Server Rack?

  • The universally accepted standard width for server cabinets is 19 inches. This size aligns with the majority of mounted IT equipment, making it a versatile and widely compatible choice.

For more in-depth information, explore network rack dimensions to gain a broader understanding of standard sizes and configurations.

Wider Options for Specific Needs

Beyond the Standard: 23 and 24-inch

  • In scenarios requiring more space, such as for extensive cable management or larger equipment, server cabinets can extend up to 23 or 24 inches in width. These sizes are less common but vital for specific applications.

Datacenter Cabinet Widths

Common Widths in Data Centers

Datacenter Equipment Racks are Normally How Wide?

  • The standard 19-inch width prevails in most data centers. However, larger or specialized data centers might opt for 23 or 24-inch cabinets  to accommodate specific hardware or cabling requirements.

How Wide is a Rack Mount?

Width Variations

  • Rack mounts typically match the width of the server cabinet, with 19 inches being the most common. However, some are designed for wider cabinets and can therefore be 23 or 24 inches wide.

Selection and Planning

Choosing the Right Width

Assessing Your Equipment Needs

  • The width of your server rack should primarily be dictated by the size and type of equipment you intend to install. While a 19-inch rack will suffice for most standard server and networking equipment, consider wider options if you anticipate needing more space for cable management or larger hardware.

Planning for the Future

  • Opt for a cabinet size that not only meets your current needs but also accommodates potential future expansions. A slightly wider rack can offer more flexibility for upgrades and added equipment.

Practical Considerations

Space and Accessibility

Room Layout and Cabinet Width

  • Consider the overall layout of your server room or data center. Wider cabinets, while offering more internal space, also demand more floor space and might affect the overall room layout and accessibility.

Ease of Maintenance

  • Wider cabinets generally allow easier access for maintenance, installation, and cable management, potentially reducing the time and effort required for these tasks.

Server Cabinet Width and Compatibility

Ensuring Equipment Fit

Standardized Equipment Sizes

  • Most rack-mountable equipment is designed to fit in the standard 19-inch rack. Ensure that your equipment specifications match the rack width to avoid compatibility issues.

Custom Solutions for Unique Requirements

  • In cases where standard sizes do not suffice, custom rack solutions are available. These can be tailored to unique equipment sizes or specific operational needs.


The width of server cabinets is a fundamental aspect to consider when designing and organizing a data center. While the 19-inch rack is the standard and suits most needs, wider options exist for specific requirements. It’s essential to balance current needs with future scalability, space constraints, and maintenance considerations. By understanding these dimensions, you can ensure a seamless and efficient setup for your server environment.

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