The management of the content and the positioning of a portal is decisive to convince Google, and it is especially significant when we talk about businesses focused on online sales
In the digital world in which we live, having a website with well-positioned content is decisive in the good work of our business, and especially if we are oriented to the sales sector.
Apart from having well-written content, we must work and delve into SEO, in order to position in an outstanding way those keywords that are beneficial for our commercial and professional interests.
In this text we will give some basic guidelines, although it is always convenient to consult with an SEO Agency, and especially if our portal uses that commented CMS. One of the most common and effective, and also to manage these SEO cannibalization issues.
In this sense, we must take into consideration that there is a fine line that can unbalance doing it right or doing it wrong. If we stay in this last aspect, one of the frequent mistakes can be SEO cannibalization. This occurs when we try to position a single keyword and we see that in the result of the positioning of our content only one page is positioned, while the rest, with that same keyword, do not succeed.
This is because Google will never position all that content with the same keyword, since, let’s say, it is detecting a kind of ‘spam’. Google detects that we are ‘confusing’ users. The solution is to vary those keywords, with the aim of achieving better positioning and reaching a greater number of users.
This SEO cannibalization is a mistake that is made with some frequency and unconsciously. Normally, this situation is reached due to a lack of control over which keywords are being used, and positioning, when creating that content. But it does not always happen when managing content, other examples are usually when including an article in several categories (in the case of online stores) or when we do not have internal content well linked.
Google, in the end, ends up detecting these small structural errors and penalizes us in the face of users. Bugs that are not of importance as long as they are fixed as soon as possible, and it is not a complicated task.
We are not facing a complicated mission because Google itself has tools that help us solve these setbacks, although in the digital market we can find many other applications (paid, yes) that will help us not fall into this SEO cannibalization. We must go to this resource when we have a portal of a certain size, since solving this through Google Search Console is a more difficult task. In any case, these tools will find us what content we should review when trying to position the same keywords and what sites we should review to correct damaged links.
Analyze and fix
Once we have this analysis, it will be time to apply the solutions to this SEO cannibalization that our web portal suffers.
And what common solutions can we employ? Apart from having professionals who advise us correctly, the basic solutions focus on mixing the contents in a single page that positions us, without complications, as a keyword. And without forgetting to carry out the convenient 301 redirect of the content that we stop using. Otherwise, we correct a problem, but we generate another that does not interest us.
Another solution that we can apply is to use the canonical tag, indicating to Google what content we are interested in positioning so that it can be indexed in its search engine.
But we can also keep both contents, but with some other changes, such as redoing the text of one of them so that there is no keyword confrontation in the eyes of Google. This, on the contrary, requires accurate writing in terms of SEO terms, in order to achieve positioning of both content.
In this way, with these techniques, we manage to eliminate the problem of SEO cannibalization in our portal. Finally, another aspect that is worth mentioning is the CMS that is being used, since the market offers us a diverse range, but not all of them are equally perfect.
If we focus on WordPress, one of the most used when creating a web page, we will not find any problem, since its internal search engine allows us to know which texts use the same terms in the headlines; allows us to have SEO applications installed that advise us on the use of keywords; we can make redirects; use the canonical tag and save different versions of content.
These are some essential measures to apply if we want to keep our portal prosperous, especially if we are talking about stores, since SEO plays a decisive role in the increase or decrease of our sales.
Why quality content is more important than ever – How to optimize it?
Content is a very generic term that tells about any text, videos, images, or other interactive elements you see on the web. Content is the only thing that provides value to a website. A website filled with content gives visitors a reason to stay and engage with it. A site having an empty parking space would have zero traffic as visitors would have no reason to engage with it. Now many people ask us why quality content is important for websites, which is why we have listed out the most popular reasons in this post.
Why is quality content so important these days?
Gone are the days where you copied content from other sources and created a new article for your site. Today this kind of content has no value and would be rejected by the search engine. You have to focus on creating unique and high-quality content to see your website reach the top. Below we have listed some of the detailed reasons to help you understand the need for quality content.
Content informs your audience
Content is important for your site because it informs your target audience about your brand and business. Good quality content answers all kinds of questions that are in the mind of the potential audience. The more information you have in your content, the better would be the site’s engagement rate.
Good quality ranks in Google
A site having no content or bad quality content would never be ranked in Google’s search listings. Every web admin dreams of seeing their site on the top shelves, and if you want the same, you need to publish high-quality and plagiarism-free content. You can get this kind of content with the best paraphrasing tool.
Quality content can earn links from other sites
Link building is very important for search engine optimization. If you want to win the higher ranks, you need to earn links from high authority sites working on your niche. Now, these websites would only be interested in you if you have high-quality content.
Content can be shared on social platforms
All kinds of businesses today have and should have social media accounts. You can easily share your content on social media so that you can win traffic from these platforms. Content is the only element on your site that you can share. You can get shareable content with the help of a well-reputed rewrite tool!
Quality content earns more conversions
Conversions are very important for a website business. Good quality content can easily win the target audience’s trust and turn them into potential and loyal customers.
Quality content builds your authority
With the help of good quality content, you can establish your authority in the search engine’s eyes and the target audience. It also helps you own the niche you are working in. without good quality content, your website will be useless.
Good quality content helps in search engine optimization
Search engine optimization is the practice that helps you optimize your site for Google. You can get a lot of help in optimizing your website if you have good quality content. Stuffing keywords, adjusting links, adding images is all very important in seo.
How to create and optimize content for the search engine?
Creating content, as we have told you before, is not a cup of cake. You need to be an expert in writing or should have the budget to pay a professional writer. If you don’t have the expertise or budget to create content, you can also use paraphrasing tools to rewrite article. Using the best paraphrasing tool can help you get free and good-quality content.
Creating content has become simple and easy with the help of a paraphrasing tool or rewording tool. However, you still have to optimize it for the search engine. Below we have listed some tips which would help you optimize content created by the paraphrasing tools.
Tips to optimize website content for Google!
Follow these tips if you want to see your site on the top ranks:
- Check your content for plagiarism and remove all forms of duplication from it.
- Find target keywords that are related to the niche you are working on. It is important to stuff keywords if you want the search engine to recognize your content and the niche.
- Add relevant images with the textual content. Today the audience is more interested in visual content, so you have to make your site visually attractive. This would also win the interest of the search engine.
- Focus on the quality of the content. After using the paraphrasing tool to get fresh articles, you must proofread them with powerful resources like Grammarly. This would help you find and remove all human errors from your content.
- You also have to set a proper structure of your content to optimize it for the search engine. It should have proper headings, subheadings, and points.
These are some basic content optimization tips that would help you win a better position in the SERPs.
Responsive Design vs. Adaptive Design: What’s the Best Choice for Your Business?
Since mobile devices generate more and more web traffic each day, you need to make sure that your website is designed to cater to their needs.
Nowadays, people use various devices to access the internet and browse it on numerous screen sizes. That’s why web and app designers nowadays need to keep all of these users in mind when designing a product.
Most commonly, there are three approaches a business can take to ensure that their website or app can be accessed on various devices. These include responsive design, adaptive design and standalone mobile design. That being said, deciding on the standalone mobile design is probably the least common route.
But before you decide on a specific design, you should really learn more about the difference between responsive and adaptive design to see which one will work best for you.
Additionally, you should make sure to find a quality web design agency you can rely on. As an example, you can find excellent New York web design agencies to help you out.
Simply put, a responsive design is a design that’s created to respond to variations in browser width. This is achieved by adjusting all of the design elements’ placement to fit the available space.
Responsive websites have the ability to respond to the screen size and adapt to it automatically. This is easily achievable by using a fluid grid, flexible images and a responsive navigation menu.
What this means is that a responsive design allows developers to create a single website that will be able to adjust according to the screen size it’s being browsed on.
Therefore, if you open a responsive website on your mobile device, you’ll be able to browse it the same way you would have if you opened it on your desktop.
This is due to the fact that a responsive website design will automatically respond to the amount of the available browser space and adjust its layout accordingly.
Advantages of responsive design
As mentioned previously, a responsive design requires a single version of the website to be created. That’s why responsive designs are usually quite cheaper to make, as they generally require less time, especially when building your website from scratch.
Websites that feature a responsive design are also easier to maintain or update because every change made will instantly apply to the entire website. They also offer a consistent user experience, as they will look and perform the same regardless of the device being used to access them.
Moreover, responsive websites use a single URL, no matter the device they’re being browsed on, which entirely eliminates the time wasted on redirection. And since a responsive design uses a single website and a single URL, having this type of website will also positively affect your SEO, which is extremely important to note.
Disadvantages of responsive design
On the other hand, a responsive design also carries some disadvantages.
Since a responsive design entirely eliminates redirection to a device-specific design, this type of website generally has a slower loading speed. And since loading speed plays a huge role in UX, this is definitely something to think about.
Additionally, while it is significantly cheaper and faster to create a responsive website when building it from scratch, it’s an entirely different story if you already have a website.
Oftentimes, it’s nearly impossible to implement a responsive design in an already-existing website, which may prompt an entire website overhaul. Needless to say, this won’t be either cheap or fast.
Finally, if a website with a responsive design features any type of ads, they may not always scale the same as the website does, which may affect the overall aesthetics.
The adaptive website design is also commonly referred to as the “progressive enhancement of a website.”
Unlike responsive design, adaptive design focuses on creating multiple layout sizes of the same website. Usually, adaptive designs feature six fixed formats that include 320, 480, 760, 960, 1200 and 1600 pixels and respond to the most commonly used screen sizes.
So, in other words, instead of scaling the website’s content to fit the browser width – like in the responsive design, adaptive design recognizes the screen size and chooses one of the fixed formats that’s best suited for that particular screen size.
You can easily find design companies that excel in creating such website designs, like this design agency Chicago, if you feel like this type of design is better suited for your business.
Advantages of adaptive design
One of the biggest advantages of adaptive design is the fact that it leaves designers enough room to create specific UX based on the particular needs of the device in question.
So, unlike the responsive design that features a consistent UX across all platforms, adaptive design chooses the best one for a particular platform.
On top of that, adaptive design is far easier to implement on an already-existing website since designers will basically be creating new versions of the same website.
Moreover, an adaptive design usually outperforms the responsive one in speed tests, even with the necessary redirection latency. This is due to the fact that adaptive designs feature better-optimized loading speeds for each version of the website, unlike the responsive design.
And considering the fact that loading speed plays a huge role in UX, it becomes quite clear why having a faster-loading website is generally better for businesses.
Disadvantages of adaptive design
Finally, we must also discuss the disadvantages of an adaptive design.
As previously mentioned, creating an adaptive design will require more time and resources. So, one of the biggest disadvantages of an adaptive design is that development costs can get quite high.
Additionally, unlike with the responsive design, where maintenance and updates were quite seamless, updating and maintaining an adaptive design will also require more work.
This is due to the fact that with an adaptive design, you won’t be changing things on a single website, but you’ll also have to implement the same changes across all the different versions of the said website.
In the end, an adaptive design is not as favorable as a responsive design when it comes to SEO.
Since the majority of search engines don’t rate similar content that’s spread across multiple URLs the same way as they do content on a single URL, this may somewhat hinder your SEO efforts.
To sum up
Knowing all of this, there’s really no clear-cut answer when it comes to choosing a design that’s best for your business.
Since both of these design options are so different, and both have strong advantages in their own right, choosing the best one for your business will depend on your needs, resources and preferences.
Also, whether or not you already have a website will play a key role in determining which design to go with.
Businesses that already have a website could potentially benefit more from going with an adaptive design.
On the other hand, businesses that are yet to develop their website may potentially benefit more from creating a website with a responsive design.
So, make sure you take some time and really consider your business needs when it comes to choosing the right design for your website.
4 Ways to Increase Your Revenue With SEO
Search engine optimization is a technique of appropriately curating your products and services and making vital changes to your website. The goal is for your websites to gain visibility and generate traffic. For example, if your goal is to attract your audience in Washington you need to apply a concerted Washington DC SEO tactic.
Search engine algorithms are constantly changing. SEO tactics evolve with them. SEO plays an integral role in propelling a business towards success. This article provides good SEO tactics businesses can apply to increase their company profits.
How much do SEO services cost in Washington DC?
On average, Washington DC SEO will cost $100-$250 per hour. On a monthly basis, the average SEO cost may run from $2500-$10,000. Factors affecting the cost actually include the size of your website and competition in your industry.
Write high-quality content
For many business owners, the initial zeal they had in setting up their website declines over time. Thus, your products rarely come up in the top ranks in search engines. To propel more traffic to your website, you have to post content constantly. Not just any content, but high-quality and relevant content. You must factor in that consumer taste can be individual and dynamic.
Make your content attractive to your Washington DC audiences
Washington DC users are on the internet. They are part of the statistic that pushed the United States to the number one spot with 7000 internet service providers. The internet is widely used in the state, and Washington DC residents are constantly looking for quality products and services to be purchased online.
Keywords are another vital element of SEO. If users are searching for a particular product online, they are bound to utilize keywords related to the product. Thus, your website must contain keywords that will help rank your business on top of the SERPs.
Once you figure out the keywords you want to use, you must decide where to attach them to your content. There are numerous places it can show on your web pages. You can place them on the URLs, image descriptions, email campaigns and many others.
It is also vital that you apply long tail keywords. These are keywords four words and above. Long tail keywords have less competition in consumer searches. Google ad words is a terrific place to start your keywords research.
Use your social media
The use of social media has indeed grown at a fast rate. Nearly 45% of the world’s population is already on social media. People are joining social media platforms and spending hours on engaging content. Thus, it is a no-brainer that it is one of the critical elements of an all-inclusive modern SEO tactic.
On Facebook, about 80% of people log in to find exciting content. It presents an immense opportunity for businesses to benefit from this readily available audience to create brand awareness, sell products, and develop lasting relationships.
Improve Loading Speed
If your page is slow to load, you might get penalties from search engines. It is highly critical to optimize your page speed and server response time. Google utilizes a system that determines the popularity of your website. It adjusts your search ranking according to these metrics.
According to data, 40% of visitors will leave a website if it takes more than three seconds to load. Nearly 80% of those visitors will never revisit that website.
The impact of SEO on Washington DC users
Like the rest of America, Washington DC users rely on the internet for critical activities such as working, shopping, and dating. The life of Washington DC residents is becoming more and more digitized. They are constantly using online services such as email, search engines, video streams, and social media. Because of this, your websites must be optimized to provide them with a hassle-free and stress-free experience. Washington DC residents are high-quality prospects with incredible spending power that can impact your ROI.
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