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What Is SEO Cannibalization And How To Avoid It?

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The management of the content and the positioning of a portal is decisive to convince Google, and it is especially significant when we talk about businesses focused on online sales

In the digital world in which we live, having a website with well-positioned content is decisive in the good work of our business, and especially if we are oriented to the sales sector.

Apart from having well-written content, we must work and delve into SEO, in order to position in an outstanding way those keywords that are beneficial for our commercial and professional interests.

In this text we will give some basic guidelines, although it is always convenient to consult with an SEO Agency, and especially if our portal uses that commented CMS. One of the most common and effective, and also to manage these SEO cannibalization issues.

In this sense, we must take into consideration that there is a fine line that can unbalance doing it right or doing it wrong. If we stay in this last aspect, one of the frequent mistakes can be SEO cannibalization. This occurs when we try to position a single keyword and we see that in the result of the positioning of our content only one page is positioned, while the rest, with that same keyword, do not succeed.

This is because Google will never position all that content with the same keyword, since, let’s say, it is detecting a kind of ‘spam’. Google detects that we are ‘confusing’ users. The solution is to vary those keywords, with the aim of achieving better positioning and reaching a greater number of users.

This SEO cannibalization is a mistake that is made with some frequency and unconsciously. Normally, this situation is reached due to a lack of control over which keywords are being used, and positioning, when creating that content. But it does not always happen when managing content, other examples are usually when including an article in several categories (in the case of online stores) or when we do not have internal content well linked.
Google, in the end, ends up detecting these small structural errors and penalizes us in the face of users. Bugs that are not of importance as long as they are fixed as soon as possible, and it is not a complicated task.

We are not facing a complicated mission because Google itself has tools that help us solve these setbacks, although in the digital market we can find many other applications (paid, yes) that will help us not fall into this SEO cannibalization. We must go to this resource when we have a portal of a certain size, since solving this through Google Search Console is a more difficult task. In any case, these tools will find us what content we should review when trying to position the same keywords and what sites we should review to correct damaged links.

Analyze and fix

Once we have this analysis, it will be time to apply the solutions to this SEO cannibalization that our web portal suffers.

And what common solutions can we employ? Apart from having professionals who advise us correctly, the basic solutions focus on mixing the contents in a single page that positions us, without complications, as a keyword. And without forgetting to carry out the convenient 301 redirect of the content that we stop using. Otherwise, we correct a problem, but we generate another that does not interest us.

Another solution that we can apply is to use the canonical tag, indicating to Google what content we are interested in positioning so that it can be indexed in its search engine.

But we can also keep both contents, but with some other changes, such as redoing the text of one of them so that there is no keyword confrontation in the eyes of Google. This, on the contrary, requires accurate writing in terms of SEO terms, in order to achieve positioning of both content.

In this way, with these techniques, we manage to eliminate the problem of SEO cannibalization in our portal. Finally, another aspect that is worth mentioning is the CMS that is being used, since the market offers us a diverse range, but not all of them are equally perfect.

If we focus on WordPress, one of the most used when creating a web page, we will not find any problem, since its internal search engine allows us to know which texts use the same terms in the headlines; allows us to have SEO applications installed that advise us on the use of keywords; we can make redirects; use the canonical tag and save different versions of content.

These are some essential measures to apply if we want to keep our portal prosperous, especially if we are talking about stores, since SEO plays a decisive role in the increase or decrease of our sales.

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Shopify Etsy Integration: How to Use Them Together

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When it comes to starting your own online business, there are many nuances you have to take into account. The biggest of them is deciding where to launch your store. Usually, the choice is between having your store on a marketplace like Etsy or a different platform like Shopify. 

Shopify vs. Etsy debates are extremely popular, and it seems like there’s no definitive answer to this. These services can be highly effective in slightly different markets and target audiences. But here’s an idea that maybe didn’t occur to you: what if you use them together? Will there be any benefits, or you’re just going to waste time and money? Can it be Shopify and Etsy? Fortunately, Shopify Etsy integration is available, so we can find out how to use those two together.

What Are The Benefits of Using Etsy And Shopify Together?

Both Etsy and Shopify have some pros and cons. However, more sellers are catching up on how beneficial it is to use them together. 

Some of the advantages they can bring are:

  • Business Expansion – when you sell on both platforms, you increase your chances of appealing to different target audiences without overlapping each other.
  • Taking the best from each – each of those platforms provides unique built-in features and benefits. When you choose to be present on them, you can take the best of both worlds.
  • Researching the market – you can test the market and find what products work the best before starting to invest more in your business.
  • Having enormous opportunities for drop shipping – drop shippers are those who sell products with minimal investment and inventory management. Shopify is more suitable for this market, but you can significantly improve your results when you integrate it with Etsy.

In a way, using Etsy and Shopify together is beneficial from all angles. You can increase your revenue without even hiring personal assistants to help you manage your shops.

How to Use Etsy And Shopify Together?

1. Test The Market With Etsy

The beginning phases of every new business always seem intimidating and complex. There are too many aspects that need to be considered, and you don’t want to start with mistakes. Some business owners, for instance, are employing young workers to test the waters before expanding their business. However, when it comes to online stores, one of the riskiest decisions is choosing the perfect platform where you can display your products.

And it always seems riskier to launch on a website that is separated from any platform and is more difficult to find. If you choose Shopify right from the beginning, you need to hire Shopify developers and develop digital marketing strategies, or you can not drive enough traffic to find potential customers. 

That’s why the optimal choice is to start with Etsy. Etsy is a popular marketplace where many sellers like you offer different products. It’s much easier to test the market with Etsy and get your brand noticed by the competitors. You can find out what works best for you, what products and promotions attract more customers, and only after that can you have a separate website.

2. Strengthen Your Business with Shopify

After you test the market, it’s time to solidify your brand and stand out as a separate online store. This is when Shopify comes into play. Although Etsy has some features that can help you at the beginning of the business, you need Shopify to level up your game.

Shopify is great for any business – from small businesses to big corporations. There are many unique built-in tools and impressive features. Additionally, Shopify provides sellers with helpful data and metrics to scale their business and strengthen it.

3. Start Using Shopify and Etsy Together

After conquering both Shopify and Etsy, it’s time to get the real advantage of this collaboration. Link your stores together so they’ll work together smoothly. 

It would help if you kept your attention on several aspects:

  • Make the shipping and tracking process smooth and straightforward 
  • Pay attention and delete the products that go out of stock 
  • Update the listings at the end of every month

Final Thoughts

Do you still have concerns about whether or not this integration is beneficial? Of course, the answer is yes. When you connect Shopify to an Etsy shop, you can establish and manage a business within the Etsy community while also building and promoting your own brand with Shopify. SO don’t be afraid to take the next step for your business success.

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The Importance of Local SEO for Dentists

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Local SEO is an essential tool for dentists, as it helps them rank higher in search results and attract new patients. Whether you are a small or large practice, affordable local SEO services can help boost your online presence and bring more visitors to your website. By incorporating key strategies like keyword optimization, directory listings, and link building into your marketing plan, you can improve your visibility and connect with more potential clients. So if you are looking to grow your dental practice, don’t neglect local SEO for dentists – it could be the key to success!

Here are three reasons why local SEO is so important for dentists:

1. Higher visibility in search results. 

By using local SEO strategies like including your location in keywords, optimizing your website for local search, and building high-quality backlinks from other local websites, you can increase the likelihood that your website will show up at the top of search results when people look for dental services in your area.

2. More traffic to your website. 

Local SEO not only helps you rank higher in search results, but it also drives more traffic to your website by helping potential patients find you when they are searching for a dentist online. This means that you can attract more new patients and generate more leads through local SEO.

3. Increased trust and credibility. 

When you rank higher in local search results, it helps to build trust and credibility with potential patients. They are more likely to contact you and schedule an appointment if they see that you are a reputable dentist who is easy to find online.

Local SEO is an important part of any dentist’s marketing strategy, as it can help you attract more new patients and build trust and credibility with potential patients. If you are ready to start optimizing your website for local search, contact a local SEO expert today!

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Why quality content is more important than ever – How to optimize it?

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Content is a very generic term that tells about any text, videos, images, or other interactive elements you see on the web. Content is the only thing that provides value to a website. A website filled with content gives visitors a reason to stay and engage with it. A site having an empty parking space would have zero traffic as visitors would have no reason to engage with it. Now many people ask us why quality content is important for websites, which is why we have listed out the most popular reasons in this post.

Why is quality content so important these days?

Gone are the days where you copied content from other sources and created a new article for your site. Today this kind of content has no value and would be rejected by the search engine. You have to focus on creating unique and high-quality content to see your website reach the top. Below we have listed some of the detailed reasons to help you understand the need for quality content.

Content informs your audience

Content is important for your site because it informs your target audience about your brand and business. Good quality content answers all kinds of questions that are in the mind of the potential audience. The more information you have in your content, the better would be the site’s engagement rate.

Good quality ranks in Google

A site having no content or bad quality content would never be ranked in Google’s search listings. Every web admin dreams of seeing their site on the top shelves, and if you want the same, you need to publish high-quality and plagiarism-free content. You can get this kind of content with the best paraphrasing tool.

Quality content can earn links from other sites

Link building is very important for search engine optimization. If you want to win the higher ranks, you need to earn links from high authority sites working on your niche. Now, these websites would only be interested in you if you have high-quality content. 

Content can be shared on social platforms

All kinds of businesses today have and should have social media accounts. You can easily share your content on social media so that you can win traffic from these platforms. Content is the only element on your site that you can share. You can get shareable content with the help of a well-reputed rewrite tool!

 

Quality content earns more conversions

Conversions are very important for a website business. Good quality content can easily win the target audience’s trust and turn them into potential and loyal customers. 

Quality content builds your authority

With the help of good quality content, you can establish your authority in the search engine’s eyes and the target audience. It also helps you own the niche you are working in. without good quality content, your website will be useless.

Good quality content helps in search engine optimization 

Search engine optimization is the practice that helps you optimize your site for Google. You can get a lot of help in optimizing your website if you have good quality content. Stuffing keywords, adjusting links, adding images is all very important in seo. 

How to create and optimize content for the search engine?

Creating content, as we have told you before, is not a cup of cake. You need to be an expert in writing or should have the budget to pay a professional writer. If you don’t have the expertise or budget to create content, you can also use paraphrasing tools to rewrite article. Using the best paraphrasing tool can help you get free and good-quality content. 

Creating content has become simple and easy with the help of a paraphrasing tool or rewording tool. However, you still have to optimize it for the search engine. Below we have listed some tips which would help you optimize content created by the paraphrasing tools.

Tips to optimize website content for Google!

Follow these tips if you want to see your site on the top ranks:

  • Check your content for plagiarism and remove all forms of duplication from it.
  • Find target keywords that are related to the niche you are working on. It is important to stuff keywords if you want the search engine to recognize your content and the niche.
  • Add relevant images with the textual content. Today the audience is more interested in visual content, so you have to make your site visually attractive. This would also win the interest of the search engine.
  • Focus on the quality of the content. After using the paraphrasing tool to get fresh articles, you must proofread them with powerful resources like Grammarly. This would help you find and remove all human errors from your content.
  • You also have to set a proper structure of your content to optimize it for the search engine. It should have proper headings, subheadings, and points.

These are some basic content optimization tips that would help you win a better position in the SERPs. 

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