The management of the content and the positioning of a portal is decisive to convince Google, and it is especially significant when we talk about businesses focused on online sales
In the digital world in which we live, having a website with well-positioned content is decisive in the good work of our business, and especially if we are oriented to the sales sector.
Apart from having well-written content, we must work and delve into SEO, in order to position in an outstanding way those keywords that are beneficial for our commercial and professional interests.
In this text we will give some basic guidelines, although it is always convenient to consult with an SEO Agency, and especially if our portal uses that commented CMS. One of the most common and effective, and also to manage these SEO cannibalization issues.
In this sense, we must take into consideration that there is a fine line that can unbalance doing it right or doing it wrong. If we stay in this last aspect, one of the frequent mistakes can be SEO cannibalization. This occurs when we try to position a single keyword and we see that in the result of the positioning of our content only one page is positioned, while the rest, with that same keyword, do not succeed.
This is because Google will never position all that content with the same keyword, since, let’s say, it is detecting a kind of ‘spam’. Google detects that we are ‘confusing’ users. The solution is to vary those keywords, with the aim of achieving better positioning and reaching a greater number of users.
This SEO cannibalization is a mistake that is made with some frequency and unconsciously. Normally, this situation is reached due to a lack of control over which keywords are being used, and positioning, when creating that content. But it does not always happen when managing content, other examples are usually when including an article in several categories (in the case of online stores) or when we do not have internal content well linked.
Google, in the end, ends up detecting these small structural errors and penalizes us in the face of users. Bugs that are not of importance as long as they are fixed as soon as possible, and it is not a complicated task.
We are not facing a complicated mission because Google itself has tools that help us solve these setbacks, although in the digital market we can find many other applications (paid, yes) that will help us not fall into this SEO cannibalization. We must go to this resource when we have a portal of a certain size, since solving this through Google Search Console is a more difficult task. In any case, these tools will find us what content we should review when trying to position the same keywords and what sites we should review to correct damaged links.
Analyze and fix
Once we have this analysis, it will be time to apply the solutions to this SEO cannibalization that our web portal suffers.
And what common solutions can we employ? Apart from having professionals who advise us correctly, the basic solutions focus on mixing the contents in a single page that positions us, without complications, as a keyword. And without forgetting to carry out the convenient 301 redirect of the content that we stop using. Otherwise, we correct a problem, but we generate another that does not interest us.
Another solution that we can apply is to use the canonical tag, indicating to Google what content we are interested in positioning so that it can be indexed in its search engine.
But we can also keep both contents, but with some other changes, such as redoing the text of one of them so that there is no keyword confrontation in the eyes of Google. This, on the contrary, requires accurate writing in terms of SEO terms, in order to achieve positioning of both content.
In this way, with these techniques, we manage to eliminate the problem of SEO cannibalization in our portal. Finally, another aspect that is worth mentioning is the CMS that is being used, since the market offers us a diverse range, but not all of them are equally perfect.
If we focus on WordPress, one of the most used when creating a web page, we will not find any problem, since its internal search engine allows us to know which texts use the same terms in the headlines; allows us to have SEO applications installed that advise us on the use of keywords; we can make redirects; use the canonical tag and save different versions of content.
These are some essential measures to apply if we want to keep our portal prosperous, especially if we are talking about stores, since SEO plays a decisive role in the increase or decrease of our sales.
Top 15 Search Engine Optimized Secrets Experts Won’t Tell
Are you looking to increase the number of visitors to your website? You might need to implement methods to optimize your search engine. Search engines are looking for specific elements on your site. This article will help you improve your performance by utilizing search engines.
Potential customers should be able to locate you when they search on the internet. This means your website should be as visible as you can. The following tips will help you in improving your site’s rank.
The information you include within the tag titles has more weight for Google’s search engine requirements.
Why is a Good SEO Company Important?
Establish yourself as an expert in a variety of fields. This is a good method to boost your online marketing strategy, which can bring excellent benefits. Create a niche website that is targeted at customers who are interested in your particular area.
Then, implement SEO strategies to ensure that they are able to find the services you provide. You must know precisely what your customers are searching for, and make sure to provide it.
After you’ve chosen the keywords you’ll use on your site, include these keywords to title your website page. Your title should be pertinent and include keywords, as is the very first element that a person is looking at when they decide whether or not to visit your website. This can cause your website to be visited due to the fact that it’s best suited to be displayed in search results.
Utilize descriptive titles tags to ensure that search engines are able to discover and understand the content on your site. The title tag you use should be at least 60 characters since this is the maximum length for the vast majority of engines. They also tend to assign less weight to the terms in that case.
Make sure you keep your focus on every page on a particular topic or product. Don’t try to advertise all your products on one page. This can dilute the information, and prevent users from coming back.
Learn everything that you could about social media websites. There are many other social networks that aren’t Facebook or Instagram that could be helpful. There are sites with specialized features that might be included in your website to gain recognition. Join them to help your company and increase the value of your website.
A blog on your website can boost traffic as it will be more noticeable to search engines results. This could also boost the number of people who visit your website.
Find out more about keywords prior to starting. Find out which keywords are ideal to include in your website’s title and content. Keyword research lets you determine the words people search for to navigate your category.
The title tag must be an element that your site will benefit significantly from. It is also the first encounter when they visit your website. It should be a concise description of the content on your site.
An easy way to get your site a better rank in search engines with minimal effort is to purchase an established domain. Search engines assign more weight to domain names that are registered for more than two years.
The opening paragraph should include your keyword at minimum twice. After the opening paragraph, include your keyword as many times as you can in the next 200 words, ensuring that it flows smoothly and doesn’t appear to be overused.
Never place the same article in two places on the same page. People being directed to different pages with similar content can also reduce the number of links being received, which will lower your Page rank.
The search engine spiders are always seeking new content so regularly updating your site can boost your rankings. Your visitors will also be more likely to share your content when they are happy with it. This can encourage them to visit your website.
Linking between pages to your personal pages. Link your keywords to other similar pages, and this will aid in improving your rankings. Try to make them unusual.
There are a few things that can be done to ensure your website is more search-friendly. Be aware that you should make sure that your site is appealing to both your site’s visitors as well as those who crawl through search engines. The text you write should be simple to read, and the color of it must be simple to see. These are basic principles that can put your site in the right direction.
Shopify Etsy Integration: How to Use Them Together
When it comes to starting your own online business, there are many nuances you have to take into account. The biggest of them is deciding where to launch your store. Usually, the choice is between having your store on a marketplace like Etsy or a different platform like Shopify.
Shopify vs. Etsy debates are extremely popular, and it seems like there’s no definitive answer to this. These services can be highly effective in slightly different markets and target audiences. But here’s an idea that maybe didn’t occur to you: what if you use them together? Will there be any benefits, or you’re just going to waste time and money? Can it be Shopify and Etsy? Fortunately, Shopify Etsy integration is available, so we can find out how to use those two together.
What Are The Benefits of Using Etsy And Shopify Together?
Both Etsy and Shopify have some pros and cons. However, more sellers are catching up on how beneficial it is to use them together.
Some of the advantages they can bring are:
- Business Expansion – when you sell on both platforms, you increase your chances of appealing to different target audiences without overlapping each other.
- Taking the best from each – each of those platforms provides unique built-in features and benefits. When you choose to be present on them, you can take the best of both worlds.
- Researching the market – you can test the market and find what products work the best before starting to invest more in your business.
- Having enormous opportunities for drop shipping – drop shippers are those who sell products with minimal investment and inventory management. Shopify is more suitable for this market, but you can significantly improve your results when you integrate it with Etsy.
In a way, using Etsy and Shopify together is beneficial from all angles. You can increase your revenue without even hiring personal assistants to help you manage your shops.
How to Use Etsy And Shopify Together?
1. Test The Market With Etsy
The beginning phases of every new business always seem intimidating and complex. There are too many aspects that need to be considered, and you don’t want to start with mistakes. Some business owners, for instance, are employing young workers to test the waters before expanding their business. However, when it comes to online stores, one of the riskiest decisions is choosing the perfect platform where you can display your products.
And it always seems riskier to launch on a website that is separated from any platform and is more difficult to find. If you choose Shopify right from the beginning, you need to hire Shopify developers and develop digital marketing strategies, or you can not drive enough traffic to find potential customers.
That’s why the optimal choice is to start with Etsy. Etsy is a popular marketplace where many sellers like you offer different products. It’s much easier to test the market with Etsy and get your brand noticed by the competitors. You can find out what works best for you, what products and promotions attract more customers, and only after that can you have a separate website.
2. Strengthen Your Business with Shopify
After you test the market, it’s time to solidify your brand and stand out as a separate online store. This is when Shopify comes into play. Although Etsy has some features that can help you at the beginning of the business, you need Shopify to level up your game.
Shopify is great for any business – from small businesses to big corporations. There are many unique built-in tools and impressive features. Additionally, Shopify provides sellers with helpful data and metrics to scale their business and strengthen it.
3. Start Using Shopify and Etsy Together
After conquering both Shopify and Etsy, it’s time to get the real advantage of this collaboration. Link your stores together so they’ll work together smoothly.
It would help if you kept your attention on several aspects:
- Make the shipping and tracking process smooth and straightforward
- Pay attention and delete the products that go out of stock
- Update the listings at the end of every month
Do you still have concerns about whether or not this integration is beneficial? Of course, the answer is yes. When you connect Shopify to an Etsy shop, you can establish and manage a business within the Etsy community while also building and promoting your own brand with Shopify. SO don’t be afraid to take the next step for your business success.
The Importance of Local SEO for Dentists
Local SEO is an essential tool for dentists, as it helps them rank higher in search results and attract new patients. Whether you are a small or large practice, affordable local SEO services can help boost your online presence and bring more visitors to your website. By incorporating key strategies like keyword optimization, directory listings, and link building into your marketing plan, you can improve your visibility and connect with more potential clients. So if you are looking to grow your dental practice, don’t neglect local SEO for dentists – it could be the key to success!
Here are three reasons why local SEO is so important for dentists:
1. Higher visibility in search results.
By using local SEO strategies like including your location in keywords, optimizing your website for local search, and building high-quality backlinks from other local websites, you can increase the likelihood that your website will show up at the top of search results when people look for dental services in your area.
2. More traffic to your website.
Local SEO not only helps you rank higher in search results, but it also drives more traffic to your website by helping potential patients find you when they are searching for a dentist online. This means that you can attract more new patients and generate more leads through local SEO.
3. Increased trust and credibility.
When you rank higher in local search results, it helps to build trust and credibility with potential patients. They are more likely to contact you and schedule an appointment if they see that you are a reputable dentist who is easy to find online.
Local SEO is an important part of any dentist’s marketing strategy, as it can help you attract more new patients and build trust and credibility with potential patients. If you are ready to start optimizing your website for local search, contact a local SEO expert today!
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