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7 Common SEO Mistakes that Companies Should Avoid



When it comes to Search Engine Optimization (SEO), there are a lot of things that can trip up even the most experienced companies. From not understanding how algorithms work to making simple technical errors, there are a lot of ways to unintentionally sabotage your own SEO efforts. 

Many business owners and marketing professionals find that their attempt to optimize their websites for search engines do not produce their desired results. Most of the time, this is because they’re blindly executing common SEO blunders, derailing their SEO success.

It should be emphasized that local search and mapping, when executed well, generate leads and traffic. Also, maintaining familiarity with the ever-evolving algorithms used by search engines is necessary if your goals are to boost sales and attract more visitors to your website. First off, let’s get to know how SEO works:

How Does SEO Work?

SEO involves modifying your website’s appearance and content to make it more appealing to search engines. Take Google and Bing, for example. Such search engines use complex algorithms to decide where your site will show up in the results when someone searches for it. 

If your site has a high rank, it’ll be close to the top of the list. However, if your site does have a low rank, search engines would embed its link on the last pages of search results. Users rarely look past the first page of search results, so if you’re not on the first page, you won’t get that much traffic, meaning you won’t make as many sales.

How would you make sure that your site ranks high?

SEO is the ultimate solution. If you have a good SEO strategy and execute steps to keep it up-to-date regularly, you’ll always get more traffic, leading to increased sales for your company.

But if you’re not sure about utilizing SEO because it seems complicated,  you can hire or collaborate with a digital marketing company that offers on- and off-site SEO services, as well as local and international SEO. For example, a U.S. based company that provides window coverings and is considering expanding in Canada, this is an international SEO. 

However, if you don’t want to lose out on possible clients who are already willing to shop in your area, then you can implement local SEO. For example, if your company is in Australia, specifically Melbourne, a local digital marketing agency such as Gorilla 360 can help you. You can visit them at

Now that you know a bit of SEO, you’ll learn about some of the most common SEO mistakes that your company should tend to avoid.

Not Understanding How Algorithms Work

One of the most common mistakes companies make when it comes to SEO is not understanding how algorithms work. A lot of people assume that they can just stuff keywords into their content and that will be enough to rank high in search results. However, this couldn’t be further from the truth. 

Algorithms are constantly changing and evolving, so what worked last year might not work this year. It’s important to stay up-to-date on the latest algorithm changes and make sure your SEO strategy is adjusted accordingly.

Ignoring Search Intent

Search engine results pages are affected by a hidden ranking factor called “search intent.” Google gives more weight to sites whose content answers the question asked in a search query.

Search intent is the user’s overarching goal or purpose driving their inquiry. So, first, you must determine what a user hopes to obtain by entering that query into Google’s search engine. For example, is the person searching interested in making a purchase? Or are they attempting to acquire some knowledge?

For instance, if someone types in “digital marketing” to the search bar, it’s likely they want to understand what digital marketing is. But if the user searched “digital marketing services,” it’s likely they want to work with a professional or company that provides digital marketing services.

Relying Only on On-Site SEO

Most companies still assume that SEO is only performed on-site. Website optimization is a significant ranking factor, but you cannot ignore off-site efforts

All businesses must produce compelling content for other websites. Every month, you must invest some effort in distributing keyword-rich, link-rich content on other websites.

Not Knowing Your Audience

One of the most important SEO rules is to know your target audience. This means that your company has to know everything there is to know about your audience, as SEO is the voice of the customer. Unfortunately, even though many business owners believe they know their audience, they can sometimes fall into the trap of not knowing their consumer’s behavior in the market, especially on a small scale.

Not Incorporating New, High-Quality Content

Some companies don’t have a post on their website; if they do, the blog posts don’t offer much value to site visitors or customers. Ensure that your posts cover a good mix of keyword prospects and frequently asked questions from your audience. This will help you reach your goals of attaining higher rankings, leading to more sales.

Neglecting Titles and Meta Descriptions

The process of optimizing your content doesn’t conclude with the incorporation of a target keyword. Page titles and meta descriptions are vital SEO components that must not be neglected.

In addition, correcting your page titles and providing meta descriptions is simple. Most site systems include the ability to adjust this by default. However, business owners who design their websites typically neglect this feature.

Buying Backlinks

Backlinks are one of the essential aspects when it comes to ranking. But if your company buys links to promote the rankings of your website, especially from flagged sites, Google could perhaps penalize you. This implies that you’re not only throwing away your money, but you could also hurt your website’s chances of ranking well on search engines.

Final Thoughts

Achieving results from your SEO efforts and ranking higher on Google or any other search engine platform you intend to delve into will require you to avoid making these six common blunders. Moreover, if you depend on your online presence to create sales, an effective SEO plan must be a top concern. 

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How to hack someone’s phone messages




Messaging makes everything easier in our busy lives. Most of us don’t have the time to call because of our workload, and messaging seems easier and more flexible. Almost everyone agrees that they message more often than they ever call their friends and family. This makes messaging the more common way of communicating than calling. 

Messaging also feels more secure than calling, no one can see your conversations, and no one knows what you’re talking about, whereas the people around you can easily hear what you talk about when you’re on a call with someone.

Messaging, no matter how flexible and secure it may feel. Anything virtual can certainly be hacked, and anything that can be hacked is not secure enough. You can easily hack someone’s phone messages by several methods. 

Some of these methods are super easy, while others are a tad bit more difficult. We will discuss the easiest ones, so read on further to know more. 

The most effortless method to hack someone’s phone messages

There are varying methods that let you know how to hack someone’s phone messages, but the most straightforward and easy way to hack phone messages is by using a spyware app. A spyware app can remotely hack into a phone and provide you access to any phone and its messages that you want. 

There are a lot of spy apps on the market, but one of the best options for you to get is Nova spy. Nova spy is a spyware app that is the most reliable and trustworthy among all spy apps. Its wide range of qualities and features make it the best, and it has countless positive reviews from many satisfied customers. 

Reasons to hack someone’s phone messages

Phone messages are one of the most flexible features of a phone, but they can also be somewhat dangerous for several reasons in many cases. Messaging can sometimes be infuriating or concerning if the person you’re talking to does not reply, replies late, or deletes texts. 

There are many reasons you would want to hack someone’s phone messages, and a spyware app such as Nova spy will help you do that.

Parental reasons

When you give your child their first phone, you’re always worried about them most of the time. The thought of your children talking to dangerous people online is concerning. To ease your worries, Nova spy can easily hack their phones and show you all their mobile activity and text conversations. This way, you can know if your kid is talking to someone dangerous or not on the internet or via SMS. 

Suspicion regarding your spouse

Relationships are complicated nowadays, and phones can make them even more complicated. When your spouse is on the phone too much, you suspect them of cheating or other reasons. 

They normally don’t use their phone often, but recently you’ve seen them texting someone a lot. This type of behavior is suspicious and can mean two different things, either they’re cheating, or they could be busy with something they’re not telling you about.

Nova spy can easily find out the reason for your spouse’s recent behavior by hacking into their phone’s messages and showing you their entire incoming and outgoing text messages. 

Monitoring employees

If you have a good firm but want to keep tabs on your employees to see if they’re doing their assigned tasks and aren’t slacking off, or you’re concerned if any of your employees may disclose important information to competitors, then Nova spy is your solution. 

Nova spy will hack their phones and let you know of anything that you should take notice of. Nova spy is the best way to keep tabs on all your employees.

Hack someone’s phone messages with Nova spy

There are various ways through which you can hack someone’s iPhone messages, but the functioning and execution of these other methods are not as smooth as using spyware apps and aren’t as hassle-free as spyware apps. 

There’s no need to get into so much trouble and waste so much time with other complicated methods when you can simply get Nova spy and easily hack someone’s phone at the comfort of your bed. Yes, you can remotely hack any phone with Nova spy from anywhere you want. 

Nova spy can effortlessly hack into any phone you want and easily access their text conversations on SMS. It allows you to view any messages that are received or sent on famous and widely used messaging apps like WhatsApp, Snapchat, Facebook messenger, and so on. How to hack an iPhone without touching it.

Nova is one of the most authentic and reliable spyware apps, and it has several other remarkable features other than hacking phone messages as well. 

Other useful features of Nova spy

Nova spy can monitor internet activity 

With Nova spy, you can easily monitor all internet activity, including browsing history and social media activity. You can easily find out what your children do and who they talk to on social media platforms. You can also effortlessly know what they search for and view on the internet browser. 

Monitor location and call logs

Nova spy easily monitors outgoing and incoming call logs and the durations of each call. You can easily find out who your spouse talks to, and you can track their location to verify where they are with Nova spy’s location tracker. 

Built-in Keylogger and jailbreak free working

Nova spy has a built-in keylogger feature, so you don’t have to worry about getting a separate keylogger tool. Nova spy’s keylogger will record all the keystrokes to give you access to all the target’s accounts’ passwords. 

You also don’t have to jailbreak or root your phone and compromise your phone’s security in the process, as Nova spy doesn’t require jailbreaking, and it respects your phone’s security. 

View important files and documents

With Nova spy, you can also easily view important files and documents. You can access the notes app, see any important document in a private folder, or even view the phone’s gallery to see private pictures and videos.

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What we should know about Twitch




Justin Kan: Founder of Twitch

Justin Kan is a co-founder of,, and Socialcam. He also has his own startup accelerator called The Disrupt Fund. Prior to his entrepreneurial career, Kan was a lawyer at Wilson Sonsini Goodrich & Rosati. He graduated from Yale University in 2005.

As a video game streaming platform, Twitch has become increasingly popular in recent years. For many gamers, it is seen as a more interactive and personal way to enjoy their favorite games. However, beyond just being a fun platform to watch others play video games, Twitch can also be an incredibly useful tool for learning and improving one’s own gaming skills.

One of the benefits of Twitch is that it provides a live commentary of sorts for whatever game is being played. This means that viewers can see not only how the game is being played, but also what strategies and techniques the player is using to succeed. This can be incredibly helpful for aspiring gamers who are looking to improve their own skills. In addition, many professional gamers use Twitch as a way to share their knowledge and strategies with the gaming community at large.

Another benefit of Twitch is that it can be used to connect with other gamers from around the world. The platform provides chat features that allow viewers to interact with one another in real time. This can be a great way to make new friends who share your passion for gaming. Additionally, many professional gamers use Twitch as a way to connect with their fans and build up their audience.

Ultimately, Twitch is a versatile platform that can be used for both entertainment and education purposes. Whether you’re looking to improve your own gaming skills or just want to watch others play your favorite games, Twitch is definitely worth checking out. If you enjoy gaming, then you have to buy Twitch viewers to reach a bigger audience.

Kan’s first company was, a website he created with his friends in 2007. The site was a live streaming video platform that allowed users to broadcast their lives 24/7. In 2011, was renamed to Twitch and became focused on live streaming gaming content. In 2014, Amazon acquired Twitch for $970 million.

Kan’s second company was Socialcam, a mobile video sharing app that he co-founded in 2011. In 2012, Socialcam was acquired by Autodesk for $60 million.

Kan is also an active angel investor and has made investments in companies such as Uber, Reddit, and Wealthfront. 

Kan grew up in the Bay Area and graduated from Yale University in 2005 with a degree in economics. After graduation, he worked as a product manager at Google for two years before leaving to start his own company, Kiko Software. Kiko was a calendar application that was acquired by Google in 2007.

After the sale of Kiko, Kan took some time off to travel and reflect on what he wanted to do next. He decided that he wanted to start a company that would help other entrepreneurs turn their ideas into reality. In 2009, he co-founded, a live streaming video platform that later became Twitch.

Kan is an active angel investor and has made investments in companies such as Udemy, AppDirect, and SoFi. He is also a partner at Y Combinator, a startup accelerator.

In 2017, Kan launched Atrium, a startup studio and venture capital firm. Atrium helps entrepreneurs with idea generation, product development, recruiting, fundraising, and more. The company has raised $248 million in funding and is headquartered in San Francisco.

Kan is passionate about helping others build their businesses and make their dreams a reality. He is an advocate for entrepreneurship and believes that anyone can be a successful entrepreneur if they have the right mindset and are willing to work hard.

Kan’s story is an inspiring example of what is possible if you have a good idea and the drive to see it through. If you are thinking about starting your own business, Kan is someone you should look up to as an inspiration.

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Do Smartphone Cameras Have A Future?




According to the tech giant Sony, yes, they most certainly do. Some years ago, many photographers were ditching their DSLRs. Now Sony has predicted earlier this year that smartphone cameras will kill off DSLRs by 2024. While professional photographers currently appear to still favour DSLRs (or mirrorless cameras), smartphone cameras are set to improve in leaps and bounds in the next few years.

While smartphones with multiple lens systems have been around for a while, improvements cover the thorny issues of image stabilisation, higher resolutions, optical zooming, and a range of other features.

Optical Image Stabilisation (OIS)

Blurry images are a common problem for your average smartphone camera user. This is particularly the case in low-light conditions. Smartphone producers are tackling this problem with Optical Image Stabilisation (OIS) technology, in which the lens freely floats inside the camera body, stabilising the image by moving the lens to counter shaky images.

The technology is constantly being improved with image technology company, TECNO, announcing plans to introduce the first Android phone with their sensor shift technology. The company says that compared to conventional OIS, its sensor shift will achieve up to 5,000 adjustments per second. That’s pretty fast and TECNO is aiming for a combination of OIS and sensor shift technology to increase stabilisation.

The Holy Grail Of Higher Resolutions

Almost 50% of smartphone cameras had megapixel (MP) sensors ranging from 48-64 MP in 2021. This soon shifted to 108MP, and a 200 MP sensor is due for release later this year. The higher the pixels, the greater the detail captured. But these pixels are small and therefore each capture less light, making for disappointing images.

Samsung is using algorithm-driven technology called pixel binning. This drives high-resolution sensors with a small pixel size to function better in low-light conditions. It does this by inducing smaller pixels to combine and act like larger pixels, letting in more light. This is like the human eye when the pupil dilates in low light conditions.

Continuous Optical Zoom

Everyone favours a sleek and elegant phone. But this leaves little room for bulky lenses. 2021’s periscope lenses produced 5x optical zoom. Predictions for 2022 include continuous optical zoom, allowing smartphone users who also enjoy playing at Grand Rush casino to switch between focal lengths smoothly, with image quality retained. Further advances for 2023 could see 10x zooming.

AI To Improve Portraits

Capturing the true skin tones of people of colour has often been a problem. Soon this may be a thing of the past with smartphone software incorporating large databases to faithfully reproduce literally thousands of dark skin tones.

That Tricky Depth Of Field

Smartphone cameras have never been very good at picking up edges or sensing depth. Enter improved Time of Flight (ToF) and Dynamic Vision Sensors (DVS) enabling smartphone cameras to detect edges and generate 3D scene models. Enhanced and gradual blurring of backgrounds could become a standard feature in the future.

All in all, the future for smartphone cameras in 2022 looks very bright and looks set to remain on an upward trajectory with constantly evolving technology.

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