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7 Common SEO Mistakes that Companies Should Avoid



When it comes to Search Engine Optimization (SEO), there are a lot of things that can trip up even the most experienced companies. From not understanding how algorithms work to making simple technical errors, there are a lot of ways to unintentionally sabotage your own SEO efforts. 

Many business owners and marketing professionals find that their attempt to optimize their websites for search engines do not produce their desired results. Most of the time, this is because they’re blindly executing common SEO blunders, derailing their SEO success.

It should be emphasized that local search and mapping, when executed well, generate leads and traffic. Also, maintaining familiarity with the ever-evolving algorithms used by search engines is necessary if your goals are to boost sales and attract more visitors to your website. First off, let’s get to know how SEO works:

How Does SEO Work?

SEO involves modifying your website’s appearance and content to make it more appealing to search engines. Take Google and Bing, for example. Such search engines use complex algorithms to decide where your site will show up in the results when someone searches for it. 

If your site has a high rank, it’ll be close to the top of the list. However, if your site does have a low rank, search engines would embed its link on the last pages of search results. Users rarely look past the first page of search results, so if you’re not on the first page, you won’t get that much traffic, meaning you won’t make as many sales.

How would you make sure that your site ranks high?

SEO is the ultimate solution. If you have a good SEO strategy and execute steps to keep it up-to-date regularly, you’ll always get more traffic, leading to increased sales for your company.

But if you’re not sure about utilizing SEO because it seems complicated,  you can hire or collaborate with a digital marketing company that offers on- and off-site SEO services, as well as local and international SEO. For example, a U.S. based company that provides window coverings and is considering expanding in Canada, this is an international SEO. 

However, if you don’t want to lose out on possible clients who are already willing to shop in your area, then you can implement local SEO. For example, if your company is in Australia, specifically Melbourne, a local digital marketing agency such as Gorilla 360 can help you. You can visit them at

Now that you know a bit of SEO, you’ll learn about some of the most common SEO mistakes that your company should tend to avoid.

Not Understanding How Algorithms Work

One of the most common mistakes companies make when it comes to SEO is not understanding how algorithms work. A lot of people assume that they can just stuff keywords into their content and that will be enough to rank high in search results. However, this couldn’t be further from the truth. 

Algorithms are constantly changing and evolving, so what worked last year might not work this year. It’s important to stay up-to-date on the latest algorithm changes and make sure your SEO strategy is adjusted accordingly.

Ignoring Search Intent

Search engine results pages are affected by a hidden ranking factor called “search intent.” Google gives more weight to sites whose content answers the question asked in a search query.

Search intent is the user’s overarching goal or purpose driving their inquiry. So, first, you must determine what a user hopes to obtain by entering that query into Google’s search engine. For example, is the person searching interested in making a purchase? Or are they attempting to acquire some knowledge?

For instance, if someone types in “digital marketing” to the search bar, it’s likely they want to understand what digital marketing is. But if the user searched “digital marketing services,” it’s likely they want to work with a professional or company that provides digital marketing services.

Relying Only on On-Site SEO

Most companies still assume that SEO is only performed on-site. Website optimization is a significant ranking factor, but you cannot ignore off-site efforts

All businesses must produce compelling content for other websites. Every month, you must invest some effort in distributing keyword-rich, link-rich content on other websites.

Not Knowing Your Audience

One of the most important SEO rules is to know your target audience. This means that your company has to know everything there is to know about your audience, as SEO is the voice of the customer. Unfortunately, even though many business owners believe they know their audience, they can sometimes fall into the trap of not knowing their consumer’s behavior in the market, especially on a small scale.

Not Incorporating New, High-Quality Content

Some companies don’t have a post on their website; if they do, the blog posts don’t offer much value to site visitors or customers. Ensure that your posts cover a good mix of keyword prospects and frequently asked questions from your audience. This will help you reach your goals of attaining higher rankings, leading to more sales.

Neglecting Titles and Meta Descriptions

The process of optimizing your content doesn’t conclude with the incorporation of a target keyword. Page titles and meta descriptions are vital SEO components that must not be neglected.

In addition, correcting your page titles and providing meta descriptions is simple. Most site systems include the ability to adjust this by default. However, business owners who design their websites typically neglect this feature.

Buying Backlinks

Backlinks are one of the essential aspects when it comes to ranking. But if your company buys links to promote the rankings of your website, especially from flagged sites, Google could perhaps penalize you. This implies that you’re not only throwing away your money, but you could also hurt your website’s chances of ranking well on search engines.

Final Thoughts

Achieving results from your SEO efforts and ranking higher on Google or any other search engine platform you intend to delve into will require you to avoid making these six common blunders. Moreover, if you depend on your online presence to create sales, an effective SEO plan must be a top concern. 

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How to Choose the Right Dedicated Server Plan



Choosing the right dedicated server malaysia plan is essential for businesses with large traffic volumes. This will help you to scale your website, and ensure that it is always up and running when it’s needed most.

There are several factors you should consider before deciding on a dedicated server plan, including CPU, RAM, storage, and bandwidth. These will all affect the performance of your website and applications.

1. CPU

The CPU is one of the most important aspects of your dedicated server web hosting plan. It’s the heart of the machine that runs all the applications and programs you use on a daily basis.

A CPU’s primary job is to take instructions from a computer program and perform them quickly and accurately. This process breaks down into three key stages: fetch, decode and execute.

There are a number of things that affect CPU performance, namely the clock speed (also known as frequency). This isn’t the only factor though, as multithreading technology helps processors run more tasks at once.

Another key feature of a CPU is its cache. This is a specialized type of memory that’s built into the CPU and saves time by storing frequently-used information.

2. RAM

RAM, or Random Access Memory, is one of the key components of a dedicated server plan. It is used for many different functions, including storing data and running various applications on the server at the same time.

Basically, RAM is short-term memory that stores small bits of data, which can be retrieved quickly. Unlike long-term storage systems like hard drives, RAM doesn’t lose data when power is shut off.

The right amount of RAM is important to your dedicated server plan, as it determines how well the server performs and how fast it responds. There are many factors to consider when determining how much RAM your server needs, such as your site’s configuration, traffic levels and predicted future growth.

In general, the higher the expected traffic levels, the more RAM your server should have to handle it all. For example, if you anticipate having hundreds of visitors on a regular basis, it is best to rent a dedicated server with at least 16 or 32 GB of RAM.

3. Storage

The right storage for your dedicated server plan is a crucial part of your overall success. Whether you’re building a website, hosting a database, or performing some form of backups or archiving, you need the capacity to store all your files and data. Fortunately, there are servers with plenty of available storage options to suit any need and budget.

The best way to choose the right storage is to consider your needs and what you hope to accomplish with your server. For example, if you’re planning on running a large ecommerce store that will require a lot of memory and storage, you should go with a server with at least 16GB RAM and 1TB+ storage space.

After considering all the different factors, you should be able to choose a dedicated server plan that meets your needs and budget without breaking the bank. It may be a big decision, but a well-crafted one will pay off in the long run!

4. Bandwidth

Choosing the right bandwidth for your dedicated server plan is important because it impacts how well your site runs. It also determines how many people can access your content.

Bandwidth is the amount of data your network can transfer in a certain time period. This number can range from millions of bits per second (Bps) to billions of Bps, or megabits and gigabits.

Aside from bandwidth, latency and throughput are other metrics that affect the speed of your network connection. They are the times it takes for data to get from your server to a user’s computer or mobile device.

For example, it may take an hour to load a website or it might take an hour to stream audio.


If you are a business owner, it is important to know how much bandwidth your employees use in order to make an estimate. Then, you can predict your bandwidth needs for growth throughout the year to ensure that you are adequately prepared for any unexpected demands.

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Data connectors- the vital component of BI that drives success




A business generates data from various sources, and it is vital that you connect these parts, into a single system to gain valuable insights. Zoho CRM data connector is part of a business intelligence analytics platform as it provides experts to work with data in a single place. Though the importance of data connection to a business cannot be overemphasized, it is vital that you consider a few data connection tools for your business.

The pointers to consider before you choose a data connector

Below are a few considered data connection strategies, which are part of the business intelligence tool. The factors are as follows


The volume of integration that would be needed at the starting stage will not be higher. But the volume needs to increase as the business scales. You are looking to be choosing a BI tool with data connectors that would scale as per the needs of your business.

Supporting data sources

Just like the volume of data increases with business growth it is well known that the complexity of business data also increases. It is important to be aware that there are different types of systems and data storage methods that are being used within different departments of an organization. Once the organization or the department grows, the systems are expected to change. Keeping all these things in mind you need to choose a data connector, that is going to accommodate a major chunk of the data sources.

Compliance and security

Data determines the business’s success or failure. It is one of the vital components of a business you would require a data connecting tool that provides security and compliance to your resources.

Data transformation

The business data that is extracted from different systems exist in various forms. For a proper interpretation, it is necessary that you obtain the data in a relevant format. This process goes by the name of data transformation. You need to choose a data connector that supports seamless integrations that depend upon your use case.

Operational risks are minimized

Execution of analytical tasks within the operating system may lead to the risk of expensive analytical jobs that may interfere with the functions of the operating systems. It is better that you are using data connectors to extract information from various sources into the data warehouse of full stack BI that eliminates the risk.

Data integration and the various methods

The moment you combine business data from various sources, a unified system can be achieved through manual integration, data visualization or application integration.

Manual integration

Most companies do not realize, the utility of data connectors with a single-use BI for manual integration into a single system before you opt for an integrated approach. As part of the system business analysts manually log and analyze reports, before they go on to create reports from business analytics. The method is known to have various drawbacks and security risks from the experts to different operating systems.

Application Integration

There are many applications that are linked together as the data is copied from one system to another. This method of data integration to has its drawbacks as it goes on to include multiple data sources that are going to increase the cost and traffic among the various systems. With data replicating across various platforms, it does pose a major challenge to be aware of which data turns out to be the most accurate among the lot.

Data virtualization

It is another approach that a company may opt to integrate their data. The business data that is collected from various places is kept at a single source, and it is accessed through a virtualization layer. This layer serves as s single data usage layer that solicits responses from different systems. It does have its setbacks as the analysts’ jobs are being carried across an operational platform which may interfere with the functions of the same.

Data connector

This is a method that incorporates data from various sources, into a centralized unit. It turns out to be a full-stack BI tool as the central location is a warehouse. It is through the data connector that the information is interpreted and makes sure that each one has the access to the relevant data. It is the best method of integrating the entire data into a single location as it goes on to provide a series of benefits.

Data connector integration and its benefits

Some of the benefits of data connectors include the following

The business decision-making process improves

The moment you are able to access all the business data in a single place is bound to help you in making better business decisions. Data connectors provide authorized members of your organization with easy access to data that they require to solve business problems.

Operations are streamlined

Once you are consolidating data, from the data sources into a single location it is beneficial for many departments since it makes the process efficient. The various departments can go on to gain insights from the interpretation of the data in real-time.

Productivity improves

Heading over to different departments and collecting data is a challenging task. It reduces productivity and shoots up costs. When you are utilizing data connectors with a BI tool an analyst is able to collect data from a variety of sources.

The future is predicted

Historical data that is collected through the seamless connection integration gives you an overview when it comes to the mindset of the customers and through machine learning tools forecasts are generated.

Improves security

The business data that is integrated into a central system enables a business to request data they require from the central system rather than the operational storage system. When this security improves, the business analysts are not going to require admin-level access to each operational problem within the organization

To conclude every business in some way or the other has gone on to formulate data analytical practices with dispersed data.

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How To Install A Usb Wall Outlet




Do you want to avoid the limited number of power outlets in your office that make it difficult to access electricity easily? Do you know that a usb wall outlet can be the perfect solution? Installing one makes charging all your electronic gadgets easier, making life simpler. With our step-by-step guide, you will learn how to install a USB wall outlet and enjoy the convenience of always having power right at hand!

With technology becoming an increasingly integral part of our lives, it’s no surprise that many homeowners want to make their homes tech-friendly. One way to do this is to install USB wall outlets. These outlets offer two traditional three-prong outlets and two USB ports, making them an excellent convenience for charging phones and other electronics. 

Tools Needed 

Before starting the installation process, gathering the right tools and supplies is important. You will need a screwdriver, electrical tape, wire cutters, wire strippers, a voltage tester, and a USB wall outlet. If you are still getting familiar with wiring or have doubts about what you are doing, it’s best to consult an electrician before proceeding.  

Turn Off Power 

Safety is key when dealing with electricity. Therefore, you should always turn off the power before beginning any electrical work in your home. To ensure the power is turned off completely, use an outlet or voltage tester on the circuit breaker box before touching any wires. It’s also best practice to double-check by turning on any light switches connected to the outlet you plan to replace before beginning installation. If no lights come on, the power is off, and you can safely proceed with installing your new USB wall outlet.   

Wiring Instructions 

To begin wiring your new USB wall outlet, follow these steps:

  • First, unscrew the faceplate from the existing outlet and disconnect all wires from its terminals using a screwdriver.
  • Remove the mounting screws connecting the old outlet to its box in the wall.
  • Finally, pull out the old outlet from its housing in the wall and discard it responsibly.

Once this is done, you are ready to wire your new USB wall outlet as per the manufacturer’s instructions included in your package. Typically there will be four colored wires black, white, red & ground.

Connect each wire accordingly by twisting them around their respective terminals until they are secure, and always check twice! Finally, reattach the mounting screws into the box in the wall firmly. This ensures that they fit properly into place. Next, attach the faceplate securely to the front of the new USB wall outlet. Finally, reattach the cover plate onto the circuit breaker box. Then turn the power back on at the circuit breaker box and test the new USB wall outlet by plugging something in. If all goes well, you should be able to successfully charge your phone or other device using one of its two built-in ports!   


Installing a USB wall outlet is convenient and easy once you have gathered all the necessary tools. And supplies needed for the successful completion of the project, from screwdriver & electrical tape to voltage & wire testers. Anker provides appropriate wiring instructions included with the purchase of each unit. Following these simple steps will help ensure smooth installation allowing homeowners immediate access to charging devices quickly & easily! Whether as part of an overall home renovation or as an added convenience for charging electronics, having a usb wall outlet makes life much easier for everyone.

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