Connect with us


7 Common SEO Mistakes that Companies Should Avoid



When it comes to Search Engine Optimization (SEO), there are a lot of things that can trip up even the most experienced companies. From not understanding how algorithms work to making simple technical errors, there are a lot of ways to unintentionally sabotage your own SEO efforts. 

Many business owners and marketing professionals find that their attempt to optimize their websites for search engines do not produce their desired results. Most of the time, this is because they’re blindly executing common SEO blunders, derailing their SEO success.

It should be emphasized that local search and mapping, when executed well, generate leads and traffic. Also, maintaining familiarity with the ever-evolving algorithms used by search engines is necessary if your goals are to boost sales and attract more visitors to your website. First off, let’s get to know how SEO works:

How Does SEO Work?

SEO involves modifying your website’s appearance and content to make it more appealing to search engines. Take Google and Bing, for example. Such search engines use complex algorithms to decide where your site will show up in the results when someone searches for it. 

If your site has a high rank, it’ll be close to the top of the list. However, if your site does have a low rank, search engines would embed its link on the last pages of search results. Users rarely look past the first page of search results, so if you’re not on the first page, you won’t get that much traffic, meaning you won’t make as many sales.

How would you make sure that your site ranks high?

SEO is the ultimate solution. If you have a good SEO strategy and execute steps to keep it up-to-date regularly, you’ll always get more traffic, leading to increased sales for your company.

But if you’re not sure about utilizing SEO because it seems complicated,  you can hire or collaborate with a digital marketing company that offers on- and off-site SEO services, as well as local and international SEO. For example, a U.S. based company that provides window coverings and is considering expanding in Canada, this is an international SEO. 

However, if you don’t want to lose out on possible clients who are already willing to shop in your area, then you can implement local SEO. For example, if your company is in Australia, specifically Melbourne, a local digital marketing agency such as Gorilla 360 can help you. You can visit them at

Now that you know a bit of SEO, you’ll learn about some of the most common SEO mistakes that your company should tend to avoid.

Not Understanding How Algorithms Work

One of the most common mistakes companies make when it comes to SEO is not understanding how algorithms work. A lot of people assume that they can just stuff keywords into their content and that will be enough to rank high in search results. However, this couldn’t be further from the truth. 

Algorithms are constantly changing and evolving, so what worked last year might not work this year. It’s important to stay up-to-date on the latest algorithm changes and make sure your SEO strategy is adjusted accordingly.

Ignoring Search Intent

Search engine results pages are affected by a hidden ranking factor called “search intent.” Google gives more weight to sites whose content answers the question asked in a search query.

Search intent is the user’s overarching goal or purpose driving their inquiry. So, first, you must determine what a user hopes to obtain by entering that query into Google’s search engine. For example, is the person searching interested in making a purchase? Or are they attempting to acquire some knowledge?

For instance, if someone types in “digital marketing” to the search bar, it’s likely they want to understand what digital marketing is. But if the user searched “digital marketing services,” it’s likely they want to work with a professional or company that provides digital marketing services.

Relying Only on On-Site SEO

Most companies still assume that SEO is only performed on-site. Website optimization is a significant ranking factor, but you cannot ignore off-site efforts

All businesses must produce compelling content for other websites. Every month, you must invest some effort in distributing keyword-rich, link-rich content on other websites.

Not Knowing Your Audience

One of the most important SEO rules is to know your target audience. This means that your company has to know everything there is to know about your audience, as SEO is the voice of the customer. Unfortunately, even though many business owners believe they know their audience, they can sometimes fall into the trap of not knowing their consumer’s behavior in the market, especially on a small scale.

Not Incorporating New, High-Quality Content

Some companies don’t have a post on their website; if they do, the blog posts don’t offer much value to site visitors or customers. Ensure that your posts cover a good mix of keyword prospects and frequently asked questions from your audience. This will help you reach your goals of attaining higher rankings, leading to more sales.

Neglecting Titles and Meta Descriptions

The process of optimizing your content doesn’t conclude with the incorporation of a target keyword. Page titles and meta descriptions are vital SEO components that must not be neglected.

In addition, correcting your page titles and providing meta descriptions is simple. Most site systems include the ability to adjust this by default. However, business owners who design their websites typically neglect this feature.

Buying Backlinks

Backlinks are one of the essential aspects when it comes to ranking. But if your company buys links to promote the rankings of your website, especially from flagged sites, Google could perhaps penalize you. This implies that you’re not only throwing away your money, but you could also hurt your website’s chances of ranking well on search engines.

Final Thoughts

Achieving results from your SEO efforts and ranking higher on Google or any other search engine platform you intend to delve into will require you to avoid making these six common blunders. Moreover, if you depend on your online presence to create sales, an effective SEO plan must be a top concern. 

Continue Reading


How to Pitch a Logo Design to Clients




A logo design can be a fun process. You get to create something for your favorite clients and make their brand stand out from the crowd. But if you want a client to pay for your work, then there are some key elements you need to include in your pitch. Here are my tips for how to pitch a logo design to clients:

Begin with an introduction.

Begin by introducing yourself and your role in the project. The next step is to explain how you got into design, if this is something that interests you. If not, then it’s time to shift gears and talk about what matters most: working with them!

Set the mood by telling a story.

If you’re working with a client on a logo design, it’s important that you create an emotional connection. The first impression is critical, so take the time to set the mood by telling a story.

First impressions are everything in business—and they can be especially important when pitching your work to clients. I’ve found that the best way to connect with people is through storytelling; it helps them visualize how their brand will look in action and also better understand what makes your design unique with the help of When pitching my designs to clients, I always start off by giving them background information about myself as an artist and designer and then dive into how our personalities align: “I think we’d be great collaborators because we share similar values.” This helps set the tone for our relationship going forward, making future communication less stressful since both parties know what each other is looking for in terms of results (and compensation).

Explain the process.

It’s important that you explain your process in detail. What exactly will you be doing? How will you work with the client? What should they expect? How will you communicate with them during the process? This is where a lot of designers lose clients because they don’t clearly spell out their process or even have one at all. If you want to ensure that your logo design business succeeds, it’s critical that you properly explain your process to new clients.

Show off your work.

Show off your best work. This is the biggest opportunity for you to demonstrate your capabilities as a designer and show the client that you are capable of doing what they want. To do this, make sure that all of the logos on your portfolio are up to date. Some designers have an extensive collection of old logos in their portfolios, which is great for showing progression in style over time but not so great when trying to land gigs with new clients (unless those old logos were actually very good). You should also remove any work from previous clients or jobs that doesn’t fit into what you want potential new clients to see—this could include logos that were designed under different rates than now (such as student/freelance projects), or anything else that has nothing whatsoever to do with what you offer now as a professional designer.

If one particular piece stands out above all others, then by all means highlight it! If there are multiple pieces that really showcase not only your skill set but also the personality of both yourself and whoever owns those companies—then show them all!

Wrap it up with a call to action and thanks.

If you have any additional information that you think would be helpful for the reader, such as a portfolio of work, or a coupon code or other promotion you’re offering—then by all means include it! It’s always best to end with a call to action and thank-you. This will make it easier for readers to find out more about your business—and hopefully take some sort of action based on what they just read!

  • Thank the client for their time.
  • Ask if they’d like to move forward with the project.
  • Give them your contact information, including a link to your portfolio where you can show off some of your past work and get more detailed feedback from them on how you can improve in this area.


This is the best way to pitch a logo design to clients. It keeps them engaged and shows that you are knowledgeable about their needs. It also helps you to understand their vision for the project so that when you begin working together on it, everything goes smoothly!

Continue Reading


Convert JPG to PDF at 200 KB or Less




If you’re looking for a way to convert JPG files to PDF files, there are several online tools that can help you out. You’ll be able to convert your images at 200 KB or less and get them into the right format in just seconds. Check out our handy list of different websites and let us know which one works best for you:

Why would you want to convert JPEG files to PDF?

If you’ve ever tried to send a large JPEG file through email, then you know that it takes up a lot of space. If your recipient doesn’t have the same software as you, they may not be able to view the picture at all.

PDF files solve this problem by compressing their images and text into a smaller file size. This means that when someone receives your PDFs, they can easily open them on any device—not just their computer or tablet but also their smartphone or even a smartwatch!

In addition to being more portable than JPEGs, PDF files are flexible: they can be edited with Adobe Acrobat Pro DC or Adobe Acrobat Reader DC software (the latter is free). This allows for simple editing tasks like cropping out unwanted parts of an image or changing its brightness levels without having to re-upload anything first.

How to use online tools to convert your images to PDF.

If you’re looking for an easy way to convert JPG files to PDF, there are several online tools that allow you to do this. These tools make it fast and simple to convert your images into a high-quality PDF format.

The first thing you should consider is what kind of tool would be best for your needs. Some online tools work better than others depending on the file type and size, while others may offer additional features such as watermarks or password protection. Check out each tool’s website so that you can see how they operate before selecting one in particular!

Once you’ve narrowed down your options, it’s time to test out each tool by uploading a few images into its system and seeing how they come out in the end product (this will also give an idea of how long the process takes). Don’t forget: read through any terms and conditions before proceeding with anything else! After all, this is important stuff!

Convert Your JPGs to PDF in Seconds with Online Tools

There are several online tools that can do this in seconds, with no download required. Here are three of our favorites:

  • PDF Online offers another simple way for users who want fast results without having any software installed on their computer—just upload your file(s), wait 30 seconds while Soda processes them all automatically (or longer if necessary), then download them as either TIFF files or JPEG versions while they’re still hot off the presses!
  • PDFBear is an online conversion tool that converts JPGs into PDFs with an easy-to-use interface and drag-and-drop functionality. After choosing your settings and uploading your images, the site will create PDF files for each one in about ten seconds—and all for free!
  • Convertio lets users select from various output formats (including DOCX and TXT) before converting their images into documents that can be edited on Microsoft Word or OpenOffice Writer. Additionally, Convertio allows users to select multiple files at once; this is especially helpful if you want to save time by converting multiple JPGs at once instead of doing so individually.


If you want to convert JPG files to PDF files, consider PDF Converter Online. With this tool, you can convert your images into PDF documents in seconds! You can also choose to upload multiple files at once and access them through the app dashboard.

Here’s how:

  • Go to
  • Click “Upload Files” on the top right corner of the screen and select any image file from your hard drive that you’d like converted into a PDF document.
  • Once completed, click “Create New Document” in order for PDF Converter Online to generate a new document for saving as a portable document format (PDF) file within minutes!


PDFBear is an online tool that allows you to convert JPEG files to PDF files. It’s fast and easy to use, and supports JPEG and PNG formats. You can use it to convert one file at a time or multiple files at once. The size limit is set at 200 KB per converted file, which is more than enough for most applications!


Converting JPG files to PDF is easy with Convertio. Simply drag and drop your images into the field, and they’ll be converted in seconds. You can also convert multiple images at once if you’re dealing with a large batch.

It’s free to use, but if you’d like more control over the process (for example, adding watermarks), then consider upgrading to the paid version of Convertio for $19/month or $99/year.


Now you know how to convert your JPEG files into PDF files. You can use online tools or download a program to do it for you. If you’re looking for something more automatic, try one of our other suggestions and see what works best for your needs. We hope this article helped point you in the right direction!

Continue Reading


3 Reasons Why a Landing Page is Important




A landing page is a key component of any successful website. The landing page is what visitors see when they come to your site first, and it is therefore essential to make a good first impression. There are several benefits to an effective landing page. 

Firstly, it can improve your conversion rates by ensuring that visitors are directed to the most relevant page on your site. Secondly, it can help to increase brand awareness and web traffic by making it easy for visitors to find your site. Finally, you can also use a landing page to capture customer data such as email addresses, which you can use for future marketing campaigns. Since we have project management systems online, creating your own landing page with easy teamwork is no big effort. A landing page is an important tool for any business looking to succeed online.

Three important elements of a landing page

  1. First impressions matter

The landing page is often the first interaction that a user will have with a website, so it needs to make a good impression. A well-designed landing page will give users a positive first impression of the site and encourage them to stay and explore further. A landing page will assure your business levels up in the world of digital technologies.

It will also contain clear and concise information about your products or services. Most importantly, a good landing page will persuade visitors to remain on your website and learn more about what you have to offer. By taking the time to build an effective landing page, you can significantly improve your chances of converting website visitors into customers.

2. It creates the tone for the rest of the site

The landing page is like the gateway to the rest of the site. It should set the tone for what users can expect from the rest of the site in terms of design, content, and functionality. Language and tone matter, thus use inclusive language to communicate on your landing page.

The landing page should give visitors a clear idea of the website and what they can anticipate to find. It should be well-designed and easy to navigate, with clear links to the most important pages on the site. Most importantly, it should be consistent with the overall tone of the website. A landing page that could be clearer and clearer will give visitors a better impression of the site as a whole, so take the time to get it right.

3. It can help to boost conversions

A well-designed landing page can help to increase conversion rates by providing users with a clear and easy way to take action. For example, if a landing page is designed for lead generation, it should include a form that is easy to find and fill out.

Landing pages are important tools for conversion optimization. By creating a dedicated landing page for each marketing campaign, you can dramatically boost your conversion rate. landing pages allow you to focus your visitors’ attention on a specific call to action, making it more likely that they will take the desired action. landing pages also provide an opportunity to collect valuable data about your visitors, which can be used to improve your conversion rate. If you’re not using landing pages, you’re missing out on a key opportunity to boost your conversions.


A few essential points to remember when designing a landing page are making sure the copy is clear and concise, the CTA is prominently displayed, and the overall design is visually appealing. By following these best practices, you can ensure that your landing page is optimally designed for conversion.

Continue Reading