Ultimate Guide on Using “How-To” Videos for Your Business

The new viral content is how-to videos. Over 91% of smartphone users use their mobile devices to accomplish various tasks, ranging from tutorials to instructive videos. How-to videos are becoming increasingly popular on YouTube, and how-to video searches have increased by 70%. Users watch more than 100 million hours of how-to videos per year in North America alone.

Making a how-to video is an excellent method to show the benefits of your product or service without overselling. You can make “how-to” videos and use them to:

• Make a name for yourself as an expert in a specific field.
• Create a YouTube channel that is both entertaining and educational.
• Get the word out to a whole new audience.

You can use a video maker to create engaging ‘how-to’ videos for your brand. Let us check the essentials of the ‘how-to’ videos.

How to Make an Excellent How-to Video?

Using an online video editor, you can make a good ‘how-to’ video. There are several how-to videos out there, and you need to make your videos stand out. Consumers are always looking out for solutions, and your ‘how-to’ videos should stand out from the million videos that are out there.

Unless you are doing a video about a particular issue that no one else has addressed, you should use a different approach. A more precise how-to focusing on a core area will outperform a broad title. A video labeled “How to make vegan, gluten-free cookies” is more likely to succeed than one titled “How to make cookies.”

If you are unsure what words to use in your title, do a quick Google search to discover what keywords perform well. Examining the top search results for your topic can help you focus on what people genuinely want to watch. Once you have decided on a topic, you will need to strike the right combination of interesting and instructive. 

The finest videos find a happy medium between visually appealing information and a topic that can be broken down into manageable chunks for your viewers. Keep your video short and sweet, add a catchy title, and consider adding captions or animations for those who do not have access to sound.

Reasons Why You Should Start Making ‘How-to’ Videos

There are several reasons to support the making of ‘how-to’ videos. Some of the prominent reasons are listed below: 

A Significant Portion of the Population Is Always Looking for ‘How-To’ Videos

From all the searches made on YouTube, about one-third of them is a ‘how-to’ video. There are several kinds of ‘how-to’ videos that you can create for your company. You can either show people your products or use them or tell them how your services can be availed. The number of people looking for information on the internet has grown drastically. How-to videos give an outlet to your consumers to understand how things are done in real life.

It Is a Visual Representation of the Entire Process.

When you provide a written guide to your customers, there are high chances that they might not read it. Even if they read it, they might not even understand a bit of it. Hand-written manuals are an age-old way of representing a particular task. However, they are not that effective. It is easy to follow the video and understand how the task is done. Visual representation eases out the entire process for everyone.

Everybody Prefers Watching Something to Reading. 

We all know that people’s attention span is decreasing, and people are getting out of the habit of reading something. The main reason for this is that people have less time and are looking for quick solutions. A 2-4 minute of ‘how-to’ video content is perfect for people due to their reduced attention spans. Every document or reading material that comes along with the product can be easily transformed into a video series by the company.

Increases Sales 

According to studies, 68% of buyers want four or more pieces of content before shortlisting your solution—creating more useful content (such as instructional films) might enhance your chances of being selected over a competition. 

Helps in Building Trust

For any business that exists, the customers need to trust them. Videos are the most elementary way to display your products, and ‘how-to’ videos are a very straightforward way to understand how the product is used or how a task is fulfilled.

If you make such videos, the customer will feel that the business cares about the customers. A significant portion of people still buy products after seeing a video or watching a tutorial. ‘How-to’ videos are the best way to build trust with your potential and the existing customer base. 

This Leads to a Reduction in Support Phone Calls. 

‘How-to’ videos will solve the viewers’ problems and give a vision and direction to your company. There can be several instances where a consumer might buy the product but not know how to use it. In such a situation, he will try to reach out to the support team of the business. This will put a burden on the support team. It is better to have an explanatory video where the customer himself can figure out what is to be done with the product. 

Top’ How-to’ video ideas

Some popular categories of ‘how-to’ videos are: 

Instructional Videos

These instruct people on executing activities with a simple, predictable consequence or method. Consider things like repairing or constructing something, cooking a meal, and so on.

Abstract Videos

These videos break down a high-level idea into easy-to-understand steps. Graphics and animations may be used in these films to illustrate tasks. They frequently motivate viewers to accomplish a more imaginative assignment.

Videos for social media

These micro-videos are designed to be seen immediately on social networking platforms. They’re usually short or sped up, using enticing graphics to get people’s attention. They usually only give high-level instructions rather than detail to encourage viewers to click on a link to learn more.

Screencast videos

These videos use a screen recording from a computer or phone to demonstrate how to do a task on their own devices. These are frequently used by technology businesses to instruct customers on utilizing their products. Some people record live screencasts for gaming or other creative projects so that viewers can be inspired by how they use digital tools.

Webinars or Presentation videos

As how-to videos, some brands will show recordings of an in-person presentation or a recorded webinar. However, they should be altered to incorporate images or headers and transitions to make them more interesting for the web.

Conclusion

You can reap several benefits out of ‘how-to’ videos. You can start making these videos to make it easy for your consumers to understand the business. You can unlock new potential and a content type for your business with how-to videos.