Trends and Anti-trends in Social Media Advertising for 2021

Currently, promotion on social networks is gaining importance through localization – the promotion of information at the local level. For this reason, many people create accounts on social networks that are tied to a specific location and focused on the interests of people who live in that location. In 2021, video content will already account for more than half of all search queries on social networks. Consequently, the trend of promotion of social networks such as Facebook, Instagram, or Snapchat this year can safely be called the creation of video content. Consider what you should and should not do for successful advertising.

In this article, we will discuss how you can get Insta followers and a high measure of Instagram preferences and collaborations.

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Engaging Opinion Leaders

In 2021, it will continue to be popular to involve opinion leaders in advertising. They are becoming more of a PR tool than advertising. But as long as up to 20% of users under 35 rely on the opinion of OLs when choosing products for ads, this tool should be used in advertising.

At the same time, do not abuse it. Users are becoming more and more advanced and are well aware that opinion leaders are paid for their work. In order for a user to believe a celebrity blogger, they need to generate confidence that they are telling the truth.

Augmented and Virtual Reality

Augmented and virtual reality are also growing trends, so they should be introduced into the SMM toolset gradually. Content needs to show real emotion and emotionally charged moments in life. Naturality and secrecy are important promotion trends in 2021.

It is worth knowing that stealth is a focus on dark social techniques. It means moving away from the masses to a personal, person-centered impact on users, where customers make purchasing decisions as if naturally rather than under the pressure of advertising campaigns. This implies more emotionally engaged communication with customers, one-on-one, or in small groups on social networks. The problem with this approach is the inability to accurately measure effectiveness.

The Main Challenges of SMM Promotion

Social media promotion requires professionalism and well-tested skills. Especially now that social networks have become a full-fledged and quite sophisticated tool for promotion. Therefore, the main difficulties in working with them are the following:

Inappropriate subject matter

Not all types of goods and services can be advertised on social networks. Audiences may not be found even in seemingly relevant groups. That is why you should first conduct research on how effective promotion through social networks is in a particular industry. Especially the experience of competitors should be taken into account. If you have not decided yet, the mistakes or achievements of competitors should be taken into account.

Communication mistakes

The vulnerability of any social media promotion is communication. The specialist needs to be constantly present in the social network, communicate with group members, subscribers, and clients. Respond to questions, reply quickly to comments, do not fall behind in rewarding loyalty, and so on.

Ill-conceived content

Also, a common mistake is an ill-conceived content plan, which is often the fault of inexperienced professionals. Problems of all sorts can arise. The most common of them are:

• the mismatch between content and audience needs;
• irregularity in the presentation of material;
• inaccurate descriptions.

Lack of skills

Many business people think that they can handle social media advertising themselves, but this is far from the case. It is also a mistake to delegate it to an incompetent employee, such as a secretary or assistant. Such a strategy can only result in costs, and those expenses can be quite high.

Combining SMM with other work is very difficult these days. That is why it is absolutely necessary to employ professionals with the experience to organize promotion. They will be able to keep track of changes in the development of social networks, which are taking place all the time.