TIKTOK STARS ARE SHAPING CAREERS OFF THE APP

Three of TikTok’s biggest stars have just signed contracts for an advertising campaign and for a podcast. A first for these young women unknown to the general public.

They are followed by tens of millions of fans and yet no one knows about them except TikTok users . That could soon change. According to American media, three of TikTok’s best-known influencers have just signed their first unrelated contract with the social network, giving them much greater visibility than on the app.

Influencers generate colossal amounts of money from TikTok with collaborations and brand partnerships. To compete with those influencers, you have to buy TikTok followers cheap and start building your career.

Charli D’Amelio is the most followed personality on TikTok with 72.9 million subscribers at just 16 years old. She and her sister Dixie (30.3 million subscribers) were chosen to embody the new line of cosmetics from the Morphe brand .

As for Addison Rae (51.6 million subscribers), the second most followed person on TikTok, she has signed with Spotify for a podcast broadcast exclusively on the platform, which will be presented with her mother. The amount of these contracts is not known.

Not so easy to make money on TikTok

If the majority of the most popular personalities on TikTok are American, a 19-year-old Frenchwoman is not far in the ranking. Lea Elui, 12.2 million subscribers on the counter, made a name for herself thanks to belly dancing that went viral and choreography.

She recently announced on her Instagram account that she had become an ambassador for L’Oréal Paris. It is also for the jewelry brand, alongside other influencers like Caroline Receveur.