The Rise of Non Alcoholic Beers: A Fascinating New Market

Over the last few years, the rise of non-alcoholic beers and spirits has been quite fascinating. While the pandemic may have seen more people than ever turn to drink, leading to a rise in alcohol problems, there’s also been a huge rise in people consuming and showing an interest in the non-alcoholic market.

Education around the dangers of alcohol, the cost of it, alongside alcohol rehab cost for those who do struggle from addiction, as well as more people looking to lead a healthier lifestyle, has seen many make the switch to the non-alcoholic market, and brands are beginning to notice.

A number of surveys and studies have noted the interest in non-alcoholic beverages, as well as the decline in people consuming alcohol. In the US, the number of people consuming booze has dropped by five percent, and while it’s still high at 60%, there’s been a correlation in the rise in the non-alcoholic market too, with it today worth over $923 million worldwide.

Interestingly, that’s expected to rise to over $1.7 trillion by 2028. The demand is also noted in the number of Google searches for such beverages, with a 333% increase over the space of a year.

Many brands are also cottoning on. Many of the major alcohol brands are launching new alcohol free beers, with practically every major brand now offering them, while they are also snapping up exciting new brands with a range of non-alcoholic options.

The market is expanding too. Where once the non-alcoholic beverage market was largely made up of beer, and lager alternatives at that, the beer market is welcoming alcohol free IPAs, wheat beers and much more. 

Elsewhere there’s been a huge rise in the number of zero proof spirits, with a huge rise in the likes of no alcohol gin and vodkas in recent years. 

That’s going to continue and we’re only going to see more and more mocktails, alcohol free G&Ts and plenty of 0% beers. 

It’s a smart move from brands as people still go on the hunt for that relaxing end of work drink or taste of beer and a socialise, without the hangovers, liver damage and loose lips that come with alcohol.

It’s becoming more and more of a choice in supermarkets, bars, restaurants and pubs, and as we begin to get more conscious about our health, we’re only going to be ordering non-alcoholic alternatives more frequently…