Impact of technology In Marketing

The effectiveness of a business depends on how well it can reach the intended customers or targeted audience. There are a lot of ways to advertise a mobile casino business through billboards, magazines, and many more. Digital marketing has however become one of the best ways of adverting and growing a brand. The use of pop-ups and website ads has been trending on the internet but how effective is digital marketing?

Fast and cheap

Digital marketing is fast than a lot of other forms of marketing. To market s product is one of the most expensive things for company owners, however, digital marketing is cheaper. Traditional marketing has a high structure of entry than digital marketing. Billboards and other traditional mediums of marketing are expensive which makes digital marketing the ideal, for example the fast growth of pokies online games which was brought about fast through technology wolrd wide.

Easy to reach Costumers

The use of the internet is a hobby for a lot of people. When a business advertises on a newspaper or television it seeks to reach the targeted audience or viewers who are subscribers of that newspaper or television. The digital market is good as it allows one to target individuals based on their income level, location, job title, interests, and even gender. Google shows the demographic breakdown of where individuals are located and the characteristics of the people that are following your business or website. This helps a business reach customers knowing them from a certain level.

Good for brand awareness

When one is using traditional marketing, they rely on people paying attention to the billboard, flyer, or brochure at the booth which makes the chances to reach people slim. Digital marketing turns the tables however and the power is in the ability to post and connect to people. The advantage is people connect to the internet sometimes a day. There is an option to select a product that you want to reach a certain selected group of people and the advert is sent which is the best thing that technology has managed to bring..

Conclusion

Traditional marketing is always effective as long as it is still operating as a way of marketing without a doubt however for a business to grow fast and reach people quickly, digital marketing is the best way of growing a business in no time.