How to Pitch a Logo Design to Clients

A logo design can be a fun process. You get to create something for your favorite clients and make their brand stand out from the crowd. But if you want a client to pay for your work, then there are some key elements you need to include in your pitch. Here are my tips for how to pitch a logo design to clients:

Begin with an introduction.

Begin by introducing yourself and your role in the project. The next step is to explain how you got into design, if this is something that interests you. If not, then it’s time to shift gears and talk about what matters most: working with them!

Set the mood by telling a story.

If you’re working with a client on a logo design, it’s important that you create an emotional connection. The first impression is critical, so take the time to set the mood by telling a story.

First impressions are everything in business—and they can be especially important when pitching your work to clients. I’ve found that the best way to connect with people is through storytelling; it helps them visualize how their brand will look in action and also better understand what makes your design unique with the help of logomaker.net. When pitching my designs to clients, I always start off by giving them background information about myself as an artist and designer and then dive into how our personalities align: “I think we’d be great collaborators because we share similar values.” This helps set the tone for our relationship going forward, making future communication less stressful since both parties know what each other is looking for in terms of results (and compensation).

Explain the process.

It’s important that you explain your process in detail. What exactly will you be doing? How will you work with the client? What should they expect? How will you communicate with them during the process? This is where a lot of designers lose clients because they don’t clearly spell out their process or even have one at all. If you want to ensure that your logo design business succeeds, it’s critical that you properly explain your process to new clients.

Show off your work.

Show off your best work. This is the biggest opportunity for you to demonstrate your capabilities as a designer and show the client that you are capable of doing what they want. To do this, make sure that all of the logos on your portfolio are up to date. Some designers have an extensive collection of old logos in their portfolios, which is great for showing progression in style over time but not so great when trying to land gigs with new clients (unless those old logos were actually very good). You should also remove any work from previous clients or jobs that doesn’t fit into what you want potential new clients to see—this could include logos that were designed under different rates than now (such as student/freelance projects), or anything else that has nothing whatsoever to do with what you offer now as a professional designer.

If one particular piece stands out above all others, then by all means highlight it! If there are multiple pieces that really showcase not only your skill set but also the personality of both yourself and whoever owns those companies—then show them all!

Wrap it up with a call to action and thanks.

If you have any additional information that you think would be helpful for the reader, such as a portfolio of work, or a coupon code or other promotion you’re offering—then by all means include it! It’s always best to end with a call to action and thank-you. This will make it easier for readers to find out more about your business—and hopefully take some sort of action based on what they just read!

• Thank the client for their time.
• Ask if they’d like to move forward with the project.
• Give them your contact information, including a link to your portfolio where you can show off some of your past work and get more detailed feedback from them on how you can improve in this area.

Conclusion

This is the best way to pitch a logo design to clients. It keeps them engaged and shows that you are knowledgeable about their needs. It also helps you to understand their vision for the project so that when you begin working together on it, everything goes smoothly!