Tech
How to increase engagement on Facebook – 7 Amazing Tips
When it comes to gaining customers and followers, the use of social networks is extremely important.
Facebook is the most used social network in Brazil and in the world, with more than 2.7 billion active accounts, 130 million of which are Brazilian.
Read on to find out how to increase Facebook engagement through these 7 amazing tips to put into practice today.
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What is Facebook Post Engagement?
Facebook is a versatile network with many features: you can use it in your personal life to network with friends and family, as well as in your professional life to communicate your brand to potential customers.
In this context, engagement on Facebook is very important for your brand to be seen, after all, you want to be where your customers are.
If, however, the number of likes, comments and shares on your page is declining and you’re experiencing a drop in engagement, we have the tips you need to get out of that situation!
Engagement with posting on Facebook is basically every action the user takes regarding what you post, i.e. the number of likes, comments and shares.
How to increase engagement on Facebook is a concern of every account manager.
Likes represent people’s approval; comments generate discussions about the topic you are doing, increasing interest; finally, shares increase the reach of your post.
There’s also the number of times people tag your profile in posts, and if you have a physical store, engagement can include the number of check-ins at your location.
As you can see, an engaged audience brings many advantages to a brand and, therefore, one of the concerns of every marketer and influencer is how to increase the reach of posts on Facebook and the number of interactions.
How to increase engagement on Facebook?
How to increase Facebook engagement? How to increase the number of followers? How to increase the visibility of a Facebook page?
All of this is possible with these 7 must-see tips that we’ve separated for you to get more engagement for your social network. Follow along to find out what they are.
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- Use Hashtags
Hashtags are part of all social networks. They are tags or keywords that are associated with a topic that you want to be indexed explicitly in the application.
It is not uncommon, for example, that the pages of bars and restaurants use hashtags such as #food or #whereto eat in their posts: this way, every time a network user searches for these hashtags, they will find the establishment’s page.
In other words, the use of hashtags helps to increase the visibility and the number of likes of your posts and, consequently, the number of visits to your website.
Some tips you can follow when making your hashtags:
- Don’t write too many words together as they leave an ugly aesthetic;
- Research the hashtag before using it, so you can choose the hashtags that are hottest;
- Use a hashtag that matches your post — your hashtag should refer to the topic or product you want to cover.
2. Use a CTA
Finishing your posts with a call to action gives your followers a suggestion for interaction.
It can be through phrases such as “tag your friend” or “leave your comment” or, more quickly, leave questions: “what do you think?”, “did you like this product? Tell us.”
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3. Be brief
The first 5 hours of a Facebook post’s life represent 75% of the engagement it will have.
To give you an idea, it takes people between 1.7 and 2.5 seconds to look at each post while scrolling through the feed.
This means that your post needs to get attention as soon as the user passes through it.
So keep your post short to get attention quickly and get people involved with your post.
4. Use images
Using images is one way to increase your engagement. It can be a simple photo, as long as it is beautiful.
For someone who is selling a product, for example, the photo can be of a customer or of the item that you want to sell.
For influencers, it could be a photo of themselves or something related to the topic they’re proposing.
A travel influencer, for example, might post a photo of the last trip he took or the place he wants to talk about.
5. Post consistently and on time
The Facebook feed is based on an algorithm: not everyone sees your post at the time it was posted. Still, it is important that the post is done instantly with more users using the network.
A good window is between 9 am and 7 pm, when there is a greater number of accesses.
The most important thing is that your posts are done consistently so that the public sees your content regularly.
6. Make videos or broadcast live
Video posts generate more engagement than photo posts.
In turn, live streams have the highest engagement of all, with 6 times more interactions than regular posts.
Conclusion
Gaining visibility on the internet is the goal of everyone who wants to succeed through Facebook.
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