Four Online Marketing Strategies for Estate and Probate Lawyers

Online marketing is essential for any business, including law firms. For estate and probate attorneys, the options for digital marketing can make it hard to determine which one they should focus on. Websites, social media networks, and applications are constantly emerging. Lawyers must determine which option they must invest in their online marketing efforts and money. Thankfully, marketing experts at Nifty Marketing can help them make the most out of their chosen marketing strategies. These strategies can include the following:

Search Engine Optimization or SEO

SEO is focused on making the pages and contents of a website better for the target keywords and driving organic traffic through search engine searches.  Estate probate attorneys can benefit from this online marketing strategy because a lot of people are looking for an attorney to help them with their estate-related needs. For the majority of law firms, search engine optimization is highly scalable. Thus, lawyers can expand and grow organic searches without limitations, attracting new businesses and clients. Through a solid SEO campaign, a practice can rank in parts of search results. Thus, it can show up many times on the results of the same page. 

Content Marketing

This marketing strategy is about creating and publishing content to drive more traffic and business. An estate and probate lawyer can use this strategy at the core of their digital marketing strategy. Content is the main component of other marketing strategies like blogging, SEO, newsletters, social media, and email marketing. Content promoted and shared through such channels lets an attorney maximize the ROI of producing this content.

Social Media Marketing

These days, nearly all people have social media accounts on different platforms. Because of this social media marketing is valuable for a lot of lawyers. To maximize the effects of this strategy, it is important for an estate planning and probate attorney to share information associated with wills, probates, and estates. Also, they should post from their personal profile instead of their business account. In general, people prefer to interact with individuals, not companies. To ensure greater traffic and reach, attorneys must boost their posts. 

Pay Per Click Advertising

 With a lot of platforms and kinds of ads to choose from, lawyers must pick a combination of online ads to meet their goals. Options include search ads, display ads, social media ads, local services ads, retargeting ads, and sponsored content or boosted posts. The kind of ads an attorney must use depends on the kind of goals they want to accomplish.