Course Sale Expansion Strategies

If you are looking to sell courses online from your own website, you need not only the best skills for imparting knowledge but also great marketing strategies. Most educators hire a professional to assist them by promoting their website and increasing sales. Yet, it never hurts to know more.

When you launch course online initially it will have no views at all. Your offline students, family, and professional network links might be able to help you out but not in the long run. They can only generate as much traffic as from personally looking up the website. To make your course link appear on the first page when students search for private classes, you need to increase the traffic.

By traffic, we mean students and parents viewing your website and scrolling down, accessing different pages. What would encourage them to do so? Let us learn how you can successfully generate sales.

Free course

You might wonder how giving out a free course after putting a lot of time and effort into it is advantageous. Logically speaking, you can create small mini-courses on selected topics. By making a tiny investment at the beginning of your course establishment, you can generate a lot of traffic. When students know the basics you explained practically in this mini-course, they will be willing to learn more.

Moreover, students don’t like taking the risk of signing up for a course without knowing the experience of attending the class. This is a hassle and risk-free option that initiates them to purchase your main course.

Webinar

The best thing about webinars is that everyone can attend them, whether it is the students, parents, or interested candidates who need this skill for a job position. Making it free to attend for everyone attracts candidates. After all, listening about the course from you and other students present in the webinar is more interesting than reading paragraph explanations.

You can spice up the webinar by inviting a few professionals who have their own established courses. To launch the course yourself you need the reference of established professionals. This is why you must consider networking beforehand. It increases the reliance of students and parents on you as an individual establishment providing online courses. Don’t extend the webinar too long as it makes the meeting boring. A short and informative webinar is enough to increase course sales. Even better if it is alive rather than a pre-recorded version. It increases the confidence of students in you and your skills.

Upload the live webinar on your website for students to watch and re-watch. You can run ads on these videos for some extra earnings besides sales increase on your course.

Cross-promotion

Generally, people who established their online courses don’t create a single course or a single website. They might have expertise in multiple subjects and are providing these courses from different platforms. For example, it is not uncommon for an educational enthusiast to have an established YouTube channel for promoting free content, social media platform to encourage students to score better, and provide tips, etc.

Cross promotion through multiple courses is a great way to internalize learning platforms and encourage a learning pattern among all your students. Since it is more likely for your present students to purchase another course from you again, cross posting can encourage them and generate sales. New students can also access all your websites easily without going through the hassle of individually looking them up. The more ease you provide the audience based, the more inclined they are towards purchasing from you.

Course discounts

Every firm has a seasonal discount for the products and services they provide. Your course should have them too! Students who generally would not buy something online can be encouraged if they observe a bundled course discount. Human psychology works in a way that it promotes the purchase of things that appear to be available at a much lesser rate at present than it was. 

Don’t overdo this because it will not take much time for students to catch up on your marketing strategy. Moreover, a course that is always on offer all year round is suspiciously cheap and not reliable.